Coors Light Passes Budweiser As No 2 Beer in the US

I know many of my readers aren’t necessarily drinking these beers, but if you’ve tuned in enough, you know I love watching the marketing battle….and it just got interesting.  Coor Light has passed Budweiser to become the 2nd most “popular” beer in the US.  According to Beer Marketer’s Insights and Advertising Age, Coors shipped 18.2 million barrels while Budweiser only shipped 17.7 million.  So who’s number one you ask?  It’s Bud Light by a long shot.  I think it’s also interesting to note that both totals were actually down from previous years (fewer barrels shipped), and that this is the first time in over 20-years that Anheuser-Busch has not held the top TWO spots in the US.

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