Drake’s Hopocalypse Black Label Release Delayed

01 February 2017

imageFrom Drake’s:

Due to an unexpected delay, one of our four Hopocalypse releases will not be ready in time for Hopocalypse Day. While we’re bummed that we won’t be able to pour Black Label at the party, we’re still planning an epic release event of biblical proportions for Green Label, White Label, Red Label, and a whole lot of hoppy awesomeness.

In our little universe of art and science, sometimes nature doesn’t play by our rules. Black Label—a 12.5% Triple IPA—is simply the biggest hoppy beer we make. Every year it takes a lot of babysitting, hand-holding and yeast-whispering to get the beer into your hands. More than anything this beer takes time, and it can be unpredictable. This year, our little yeast bugs have been working slower than expected, which has delayed the start of dry-hopping. Since Black Label gets dry-hopped three times over the course of nearly two weeks, here we are still waiting…We won’t make any decisions that compromise the quality of our beer, so Black Label will be bottled when it’s ready.

To make up for this delay, we’ve decided to add an exclusive run of this year’s rarest Hopocalypse brew—White Label—in 22oz bottles, available only on Hopoc Day. This year, it’s a NE-style Double IPA that’s juicy, hazy and exploding with tropical hop joy. There will be a 12-bottle limit on White Label, available on a first-come, first-served basis.

To ensure everyone knows how to get their hands on this year’s Black Label bottles, Hopocalypse Day will be the only time to purchase them in 2017. Vouchers will be available for up to 12 bottles of Black Label per person. Pick-up will be at the brewery within 30 days of the bottling date. Included with your “Black Label Futures” are two free 4oz tasters on pick-up day, along with a coupon for 15% off merchandise. We appreciate your patience and the reward will be worth the wait!

Hopocalypse Day 2017 is this Saturday, February 4, and we’ve got a helluva party planned.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP