Short’s Adding New Seasonal - The Double Magician

28 October 2016

imageWe brought you a peek at this beer, and now the details from Short’s:

Short’s Brewing Company announces the distribution of a new seasonal beer, The Double Magician. A double version of staple brew and fan favorite, The Magician, The Double Magician is slated to be released on Halloween.

The Double Magician (8.1% ABV – 49 IBU) is a Double London-Style Red Ale. Deep mahogany in color with an off white head, The Double Magician has aromas of toffee, light citrus, and just a hint of roast. The Double Magician is medium-bodied with flavors of raisin, toffee, and a slight hop bitterness. The finish is balanced and dry.

Named in honor of Short’s Partner, Scott Newman-Bale, The Magician was originally brewed at Short’s Bellaire pub in 2007. A double version of the Magician was conceived by the Short’s Brewing Company executive team as a new seasonal offering in Summer 2016.

According to CEO and Creative Engineer, Joe Short “The Magician came to mind when looking to fill a late fall/early winter slot in our seasonal release schedule, but we decided that it wasn’t quite burly enough on its own to fill the “winter warming” criteria we were looking for. At that point it became clear to us that if we doubled up on The Magician, it would not only be an amazing beer and fit the bill perfectly, but it would pay homage to the magic man himself. I mean, one dose of Scooter is enough to get us through our day, but a double version of The Magician gives us enough Scooter power to do anything.”

The Double Magician will be released in bottles first at the Short’s Brewing Company pub and Short’s Mart in Bellaire, MI on Friday, October 28th. Statewide distribution will begin on Monday, October 31st, with distribution to Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin to follow.

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