Bell’s Launching In Texas With New Limited Beer: “Am I Right or Amarillo”

24 October 2016

BellsFrom Bell’s:

COMSTOCK, MI. – If you’re going to head to Texas, you have to go big.

When Bell’s Brewery launches in the Lone Star State, a special, limited release beer will accompany Bell’s full portfolio in early March, 2017.

Am I Right or Amarillo (6% ABV) will be available exclusively in Texas. It is the first time Bell’s has brewed a beer specifically for a new market.

“I have been telling people for quite some time, that if we ever head to Texas, this beer would be a part of it,” Larry Bell, Bell’s President and Founder said.

“It’s a huge part of the celebration & of the commitment we are making to our 31st state,” Bell added.
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Brewed with 100% Amarillo® hops, Am I Right or Amarillo is an American IPA with big, bold aromas of citrus and tropical fruit, balanced with a firm malt backbone.

A majority of this one-time only batch will be available in 12 oz. bottles, packaged in 6-packs. A limited amount will also be available on draught at bars and restaurants.

Bell’s announced partnerships with fourteen new distributors in September. Sales leadership positions, based in Texas, are also being filled. Additional openings can be viewed here.

Launch event details will be shared on Bell’s social media and at bellsbeer.com as they are finalized.

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