Bell’s Launching In Texas With New Limited Beer: “Am I Right or Amarillo”

BellsFrom Bell’s:

COMSTOCK, MI. – If you’re going to head to Texas, you have to go big.

When Bell’s Brewery launches in the Lone Star State, a special, limited release beer will accompany Bell’s full portfolio in early March, 2017.

Am I Right or Amarillo (6% ABV) will be available exclusively in Texas. It is the first time Bell’s has brewed a beer specifically for a new market.

“I have been telling people for quite some time, that if we ever head to Texas, this beer would be a part of it,” Larry Bell, Bell’s President and Founder said.

“It’s a huge part of the celebration & of the commitment we are making to our 31st state,” Bell added.
image

Brewed with 100% Amarillo® hops, Am I Right or Amarillo is an American IPA with big, bold aromas of citrus and tropical fruit, balanced with a firm malt backbone.

A majority of this one-time only batch will be available in 12 oz. bottles, packaged in 6-packs. A limited amount will also be available on draught at bars and restaurants.

Bell’s announced partnerships with fourteen new distributors in September. Sales leadership positions, based in Texas, are also being filled. Additional openings can be viewed here.

Launch event details will be shared on Bell’s social media and at bellsbeer.com as they are finalized.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).