15 June 2016
The 250ml cans are available across three variants of the brand’s alcoholic ginger beer: original, light and Scottish raspberry. The bright, colourful designs will ensure the cans stand out in fridges and on shelves, according to brand owner Halewood.
Michelle Chadwick, senior brand manager for Crabbie’s alcoholic ginger beer for Halewood Wines & Spirits, commented: “The introduction of cans provides greater convenience for both retailers and consumers, and importantly, opens up the brand to a wider range of occasions and audiences.
“Crabbie’s in cans also refrigerates faster than in bottles and so is perfect for the summer months – a key time of year for the Crabbie’s brand, and when the range will be sampled at a variety of events throughout the UK.”