Bud Light Platinum Expands Production To Meet Demand

imageFrom Anheuser-Busch:

ST. LOUIS – Demand for Bud Light Platinum, the newest addition to the Bud Light megabrand, is outpacing expectations. In response, Anheuser-Busch is expanding production of Bud Light Platinum to three breweries. Brewing has already begun in A-B’s St. Louis and Columbus, Ohio, breweries, with its Ft. Collins, Colo., brewery set to follow suit in June.

“We’re optimistic we have a winner on our hands with Bud Light Platinum,” said Luiz Edmond, zone president, North America, Anheuser-Busch. “Trial and repeat purchases have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number breweries producing Bud Light Platinum is a great problem to have.”

Bud Light Platinum will continue to be brewed at Anheuser-Busch’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries in addition to the three new locations, placing Bud Light Platinum production in half of Anheuser-Busch’s 12 U.S. breweries.

Based on IRI Symphony data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005. Within two weeks of launch, Bud Light Platinum reached more than 90 percent distribution and through April 1, 2012, claimed a 1.4 percent market share.



Bud Light Platinum is available nationwide in cobalt blue 12-ounce glass bottles in six- and 12-packs.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

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