/ / / Boston Beer / Samuel Adams Push Full Tilt Into Social Media

Boston Beer / Samuel Adams Push Full Tilt Into Social Media

1/19/2012 02:29:00 AM ,
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Just a few tidbits from our pal Jim Koch of Boston Beer / Samuel Adams to demonstrate how they are FINALLY getting into social media full tilt.

First up…Welcome to Twitter

@SamuelAdamsBeer: “

Tap, tap, tap….hey, is this thing on? Better late than never! Follow us here for news and great brews. Cheers!”

Next up news that Samuel Adams will be launching a Facebook app to allow readers to choose characteristics they like in a beer, and Samuel Adams will build it.  This from Mashable…“The app allows Facebook members to choose among various beer characteristics, including color, clarity, body, hops and malt. The attributes that get the greatest response will be used to create a “collaborative ale” that will be brewed in February. The yet-unnamed beer will then enjoy a limited circulation — it will only be available in select bars in Austin during South by Southwest in March and at the Sam Adams Boston Brewery. The beer will also be launched at a Guy Kawasaki’s Girl + Guy party during SXSW on March 10.”

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