21 December 2011
Back in Nov we brought you the first peek at the new New Belgium Shift Pale Lager 16oz can…and today we have a packaging change already. If you take a peek back at the original label, you’ll note there is one less sprocket and they have added “Beer Brewed By…” at the bottom of the can, but the BIG change appears to be the change in ABV. These new cans list the ABV at 5% and the original label listed 4.5% ABV. Change in the recipe, or higher yield than expected….only your hairdresser knows for sure.
Update 3/7/2012 from NB:
New Belgium Brewing is pleased to announce that its newest year-round offering, Shift Pale Lager, will roll into markets on April 2.
Capitalizing on New Belgium’s recently expanded can line, Shift will be available in 16-ounce cans only. In addition, the four-pack cartons are 100 percent recycled content. The beer’s name evokes New Belgium’s tradition of sharing a shift beer at the end of the day to celebrate a job well done.
Shift Pale Lager features the newly developed Nelson Sauvin hop, which brings forth elements of citrus and soft fruit alongside specialty malts and lager yeast. Easy to drink, crisp and congratulatory, Shift is ready for a responsible session in the backyard and beyond. Alcohol by volume is 5 percent.
“We’re excited to put a New Belgium twist on pale lager,” said New Belgium spokesperson Bryan Simpson. “The 16-ounce can is the perfect delivery system for this beer and it travels well.”