New Belgium - Shift Pale Lager ABV 16oz Cans Coming April 2nd

21 December 2011

Back in Nov we brought you the first peek at the new New Belgium Shift Pale Lager 16oz can…and today we have a packaging change already.  If you take a peek back at the original label, you’ll note there is one less sprocket and they have added “Beer Brewed By…” at the bottom of the can, but the BIG change appears to be the change in ABV.  These new cans list the ABV at 5% and the original label listed 4.5% ABV.  Change in the recipe, or higher yield than expected….only your hairdresser knows for sure.

Update 3/7/2012 from NB:

New Belgium Brewing  is pleased to announce that its newest year-round offering, Shift Pale Lager, will roll into markets on April 2.

Capitalizing on New Belgium’s recently expanded can line, Shift will be available in 16-ounce cans only. In addition, the four-pack cartons are 100 percent recycled content. The beer’s name evokes New Belgium’s tradition of sharing a shift beer at the end of the day to celebrate a job well done.

Shift Pale Lager features the newly developed Nelson Sauvin hop, which brings forth elements of citrus and soft fruit alongside specialty malts and lager yeast. Easy to drink, crisp and congratulatory, Shift is ready for a responsible session in the backyard and beyond. Alcohol by volume is 5 percent.

“We’re excited to put a New Belgium twist on pale lager,” said New Belgium spokesperson Bryan Simpson. “The 16-ounce can is the perfect delivery system for this beer and it travels well.”

2 comments (click to read or post):

Anonymous,  05 March, 2012 13:23  

this in NEW BELGIUM not Sierra Nevada.

mybeerbuzz 05 March, 2012 13:32  

Working on too many posts at the same time I guess....thanks.

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License by is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at

  © Copyright 2016

Back to TOP