Anheuser-Busch DraftMark Approved

20 October 2011


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Today we have what appears to be approval for Anheuser-Busch’s NEW DraftMark home draft system packaging.  This one gallon package is meant to compete with the MillerCoors home draft beer system and is approved so far for Budweiser, Shock Top Belgian White and Bass (with Bud Light coming soon).  This is an interesting package meant to distribute draft beer from your ‘fridge and meant to be refillable, probably with what appears to be a twist-release inner plastic bottle or bag (see the top of the label or the patent application).  More details to follow.
As a bonus I thought you’d want to see the TEST BEER (not for sale) approved today also for Anheuser-Busch.  Based on the size (1 Gallon cold-filtered draft beer) this is also part of the DraftMark packaging.

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