Troegs Cease & Desist! Mad Elf vs Fegley’s Brew Work’s Rude Elf’s Reserve

28 March 2011

imageFor whatever reason I’m really surprised to hear that Troegs has sent a cease & desist letter to Fegley’s Brew Works demanding that they stop using the Elf Image & Rude Elf’s Reserve imagebeen name saying that it is too close to their Mad Elf packaging and name.  Fegley’s, who was already forced to change the original name of this beer “Rudolph’s Reserve” in 2003 (by Connecticut-based Rudolph Co) has vowed to fight this action by Troegs.

More details from Lehigh Valley Live….and yes I can see it all ready…coming in 2011 the Troegs/Brew Works co-Brew  “Cooperative Elf.”

5 comments (click to read or post):

Doug Kepner,  28 March, 2011 11:27  

Seems like Troegs is the rude elf and Fegley's Brewworks should be the mad elf in this story.

Anonymous,  28 March, 2011 16:21  

What's next, flying fish suing dog fish head? WIld goose suing goose island?

Troegs lost me when they moved to hershey anyway.

mybeerbuzz 28 March, 2011 16:24  

You never know Anon....maybe someone will claim the rights to "beer"

Anonymous,  12 April, 2011 11:54  

insulting to Beer Lovers ,,,

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