Troegs Cease & Desist! Mad Elf vs Fegley’s Brew Work’s Rude Elf’s Reserve

imageFor whatever reason I’m really surprised to hear that Troegs has sent a cease & desist letter to Fegley’s Brew Works demanding that they stop using the Elf Image & Rude Elf’s Reserve imagebeen name saying that it is too close to their Mad Elf packaging and name.  Fegley’s, who was already forced to change the original name of this beer “Rudolph’s Reserve” in 2003 (by Connecticut-based Rudolph Co) has vowed to fight this action by Troegs.

More details from Lehigh Valley Live….and yes I can see it all ready…coming in 2011 the Troegs/Brew Works co-Brew  “Cooperative Elf.”

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

5 comments (click to read or post):

  1. Seems like Troegs is the rude elf and Fegley's Brewworks should be the mad elf in this story.

  2. What's next, flying fish suing dog fish head? WIld goose suing goose island?

    Troegs lost me when they moved to hershey anyway.

  3. You never know Anon....maybe someone will claim the rights to "beer"

  4. insulting to Beer Lovers ,,,


Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).