Lion Brewery – Advertising Fun Stegmaier Picnic

StegAdPicnic Here’s a really fun old Stegmaier ad courtesy of JessKidden.  This one features Stegmaier Gold Medal Beer and is dated 1952.  Whether your packing a basket, or roasting corn, Don’t forget Stegmaier Gold medal Beer.—the final touch for the perfect picnic!

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3 comments (click to read or post):

  1. Lee Botschaner10 March, 2010 15:50

    Hey- anyone remember the concept of picnics-- when there was still open space before our state became all housing subdivisions and highways and you could drive out somewhere and eat and have a couple of beers without being hassled by land-owners and neo-prohibitionists and mad mothers?

    Kind of surprised Steg didnt take this opportunity to promote their canned beer seems like cans go better with picnics, lighter and wont break

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  2. Yeah Lee, I remember that, and going camping on property when you had no idea who owned it.

    I have a newspaper ad for Steg from very early days (pre-Pro) about getting your friends in the car along with a case of Stegmaier and an opener (and don't forget glasses if there will be ladies present) and going out for a leisurely cruise through the countryside.

    My. my. how times have changed!

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