Rock Art Brewery Vermonster vs Monster

I’m not sure how many of us locally are following this story, but it’s getting pretty interesting.  Basically Monster energy drinks is suing Rock Art Brewery to force them to cease and desist selling their Vermonster barley wine.  Rock Art is likely to win, provided they have the funds to chase it through the courts…and those funds are pretty extensive.  In the end the court fight between a small brewery and a billion dollar corporation is likely to bankrupt Rock Art.  For now it seems that Matt is willing to fight his fight in the media, because he apparently has little financial choice, but is still unwilling to change the name of Vermonster.

So where do you come down on this issue NEPA?  Should he change the name and walk away or fight the fight and potentially lose lots of money and maybe the brewery in the process?  What would you do?  Do you or would you still drink Monster Energy drink after hearing the story?  Can we as consumers help?  Speak up NEPA….Comments please.

For those wanting more details clicky HERE to watch the YouTube video.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

3 comments (click to read or post):

  1. Bravo!
    Fight the good fight, or better yet curl up in the fetal position and let them kick you until they get tired. Then reap the benefits of the free publicity. Doesn't Brooklyn have a Monster as well? While your curled up; listen to some Mojo Nixon, I'd recommend "Destroy all Lawyers".

  2. Here's a suggestion: check out Monster's website and read their "About Us" page. Then click over to the contact us page and start asking questions. Quote everything you can from the About Us page and throw it right back in their faces.

    Find them here:

    Go get 'em!

    -Mike Hiller
    Bavarian Barbarian Brewing Company

  3. Thanks Mike, I just shamelessly promoted myself on their site, and giggled my ass off the whole time.


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