Bud Light and the NFL will honor first responders and their families with local team activations, in-game scholarship presentations and content featuring real stories from scholarship recipients zzubreebym
NEW YORK, NY – October 23, 2023 – With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch is proud to continue its support of Folds of Honor as the organization’s longest standing partner. Throughout Week 8 of the NFL season, leading up to National First Responders Day, Bud Light and its 27 NFL partner teams will unite to present donations to Folds of Honor scholarship recipients, honoring the families who sacrificed so much for the country and our communities.
Lt Col Dan Rooney, founder and CEO of Folds of Honor says, "Our longtime friends at Anheuser-Busch and Bud Light have once again stepped forward to help Folds of Honor provide life-changing educational scholarships to American heroes. We are grateful too to the NFL for recognizing the importance of an education and doing something about it for the families of those who protect and serve our communities. These patriotic organizations are making a real and vital difference."
Todd Allen, SVP of Marketing for Bud Light, says “Anheuser-Busch and Bud Light are truly proud to continue this impactful relationship with Folds of Honor. Together with the NFL and its network of teams and communities nationwide, we stand firm in our commitment to supporting our local communities and honoring those who serve.”
Throughout Week 8 of the NFL season, ahead of National First Responders Day on October 28, Bud Light and its 27 partner teams across the NFL will be recognizing first responders with scholarship presentations, digital signage takeovers, national media support and local activations.
Bud Light’s continued support of Folds of Honor allows for a dedicated scholarship available exclusively for families of fallen or disabled first responders. To generate awareness of this important cause, Bud Light is rereleasing the “First Responders Fund,” a :60 second film that tells the real story of a family impacted by a Folds of Honor scholarship. Families of fallen or disabled first responders can find more information at budlight.com/foldsofhonor.
“We’re thrilled to continue our collaboration with Bud Light and Folds of Honor for a second season. The NFL extends sincere appreciation to all first responders for their selfless service and sacrifice and are honored to help raise awareness on valuable resources available for first responders and their families,” said an NFL spokesperson.
Founding partner Anheuser-Busch along with its brands and wholesaler partners have donated $28 million to Folds of Honor over the past 14 years, including an additional $3 million this year. The funds have contributed to Folds of Honor’s delivery of nearly 62,000 scholarships since the non-profit’s founding. These educational scholarships benefit the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces and was expanded to support first responders' spouses and children in 2022.
To learn more about Bud Light’s partnership with Folds of Honor, visit budlight.com/foldsofhonor or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of every dollar raised directly funds scholarships. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org
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