MELVILLE, NY April 19, 2024 The 2024 Craft Beer Marketing Awards (CBMAs) "Crushie" winners were announced recently in an online ceremony streamed on Facebook (https://www.facebook.com/TheCrushies). The winning entries can be viewed on the 2024 Winners Gallery.
This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. A total of 227 award wins were presented to brewers, designers, and marketing agencies from around the world. This year there are 90 Platinum Crushie wins, 96 Gold Crushie wins and 41 Global Crushie wins.
The US states with the most wins this season was Pennsylvania with 23 winners, followed by California with 18, Florida with 16, Texas with 13, and Washington and New York with 12. In addition, there are significant wins in the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland, and the Ukraine.
One notable win this year is for Celebrity Chef Guy Fieri and Two Roads Brewing Company in Stratford, CT who launched Flavortown Spiked Fruit Punch in 2023 won 3 Crushies!
The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, drink makers, designers, and agencies that continue to play an increasingly critical role in differentiating brands in a heavily-saturated beverage retail marketplace.
"After five years of fine tuning the CBMAS into a highly successful world-class awards program, we're excited to further commit to our inclusion of multiple craft beverage types by announcing a slight, but important, change in our name," said CBMAs Co-Founder, Jackie DiBella-Curry. "For our 2025 season, we'll officially be known as the Craft Beverage Marketing Awards, hoping to attract even more amazing work across the craft industry."
DHL's BevPros returned as the returning sponsor again this year. Additional sponsors include Isuzu Commercial Truck of America, Steel City Taps, and EGC Group Craft Beverage Marketing.
"DHL is proud to sponsor CBMAS for the fifth consecutive year and recognize those bringing great brands and marketing to life in the beverage industry," said Prabh Hans, DHL BevPros, Head of Kegs & Domestic Services.
Early-Bird entries for the 2025 CBMAS awards season and judge recruitment will start being accepted in October. For additional information, visit craftbeveragemarketingawards.com.
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Pennsylvania 2024 CBMA Winners
GOLD CRUSHIE
Warwick Farm Brewing - Jamison, PA
Brian Phillips Creative
The Hop Crow IPA
Best Can Label Design (16 - 32oz): Craft Beer
PLATINUM CRUSHIE
Warwick Farm Brewing - Jamison, PA
Brian Phillips Creative
Hop Catcher IPA
Best Can Label Design / Use of Color (Any Size): Craft Beer
GOLD CRUSHIE
Warwick Farm Brewing - Jamison, PA
Brian Phillips Creative
PORT Imperial Stout Aged in Port Barrels
Best Bottle Label Design (Any Size): Craft Beer
PLATINUM CRUSHIE
Warwick Farm Brewing - Jamison, PA
Indoor & Outdoor Brewery on Historic 22-acre Farm
Best On-premise Branding / Coolest Taproom or Beer Garden: Craft Beer
PLATINUM CRUSHIE
Xhilarate, Inc. – Wallingford, PA
Three 3's Brewing Co. Rebrand
Best Brand Refresh: Craft Beer
GOLD CRUSHIE
Allusion Brewing Company - Vandergrift, PA
American Light Lager
Best Can Label Design / Use of Illustration (Any Size): Craft Beer
PLATINUM CRUSHIE
Allusion Brewing Company - Vandergrift, PA
Library-inspired Stack of Books Tap Handles
Best On-premise Branding / Tap Handle: Craft Beer
PLATINUM CRUSHIE
Allusion Brewing Company - Vandergrift, PA
Library-inspired Dewey Decimal Flight Presentation
Best On-premise Branding / Flight Presentation: Craft Beer
GOLD CRUSHIE
Allusion Brewing Company - Vandergrift, PA
Benefit Kiski Area High School Productions
Masquerade Black & White Cookie Stout
Best Fun & Feel-Good Branding / Cause-related Product or Campaign: Craft Beer
GOLD CRUSHIE
Penn Brewery - Pittsburgh, PA
Brand refreshed by Commonwealth Press
Best Brand Refresh: Craft Beer
GOLD CRUSHIE
New Trail Brewing Co. - Williamsport, PA
Tropical Double Broken Heels Double Hazy IPA
Best Can Label Design / Use of Color (Any Size): Craft Beer
PLATINUM CRUSHIE
New Trail Brewing Co. - Williamsport, PA
Crafted For Adventure Video
Broken Heels Hazy IPA
Best Marketing Collateral / Original Video Content: Craft Beer
GLOBAL CRUSHIE
Hoot Design Studio – York County, PA
Jen Borror, Design & Illustration
Red Tail Alchemy Craft Distillery
Best Logo Design / Most Unique: Cider & Mead
GLOBAL CRUSHIE
Hoot Design Studio – York County, PA
Jen Borror, Design & Illustration
Schlafly Biergarten
12-Pack
Best Packaging for Cans (Any Size or Type): Craft Beer
GOLD CRUSHIE
Hoot Design Studio – York County, PA
Jen Borror, Design & Illustration
Sly Fox Brewing
Bundled Up Winter Variety 12-Pack
Best Packaging for Cans (Any Size or Type): Craft Beer
GLOBAL CRUSHIE
Foxduck - Lancaster, PA
Shifty Spirited Seltzer Beverage
Brand Mascot
Best Logo Design / Use of Icon or Mascot: Hard Seltzer
GOLD CRUSHIE
GK Visual - Harrisburg, PA
Hershey Brew Fest Logo
Best Logo Design / Use of Icon or Mascot: Craft
GLOBAL CRUSHIE
GK Visual – Harrisburg, PA
Poured in PA
Website: pouredinpa.com
Best Marketing Collateral / Website: Craft Beer
GLOBAL CRUSHIE
GK Visual - Harrisburg, PA
Poured in Pennsylvania Merch Line
Best Marketing Collateral / Merchandise: Designer & Other
GOLD CRUSHIE
Bent Run Brewing Co. – Warren, PA
Core Beers Rebrand
Best Brand Refresh: Craft Beer
GOLD CRUSHIE
Bent Run Brewing Co. – Warren, PA
Created by Steel City Tap Co.
Core Beer Line Tap Handles
Best On-premise Branding / Tap Handle: Craft Beer
GOLD CRUSHIE
Bent Run Brewing Co. – Warren, PA
MAKN IPA Delivery Vehicle
Best On-premise Branding / Delivery Vehicle: Craft Beer
PLATINUM CRUSHIE
Bent Run Brewing Co. – Warren, PA
Partnership with Astrobotic
Moon Hopper Bold Pale Ale
Best Fun & Feel-Good Branding / Best Collaboration or Partnership: Craft Beer
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