From Dogfish Head:
MILTON, DE (FEB. 15, 2023) – Dogfish Head and 302 Horseshoe Crab are teaming up for the third consecutive year to host the Official 302 Day at Dogfish Head’s Milton Brewery, on Saturday, March 2, from 11 a.m. to 4 p.m. Recognized as Southern Delaware Tourism's "2022 Best Event," 302 Day is a free admission event, featuring local libations and eats, lawn games, a Delaware spirit costume contest, live music, live band karaoke and the return of the brewery’s Delaware-centric beer, 302 Lager. 302 Horseshoe Crab will be having their annual sale and launching new co-branded merchandise with Dogfish Head for this year’s event. zzubreebym
“Keith and Karlin from 302 Horseshoe Crab have been instrumental in shaping not only our Delaware-centric 302 Lager but also the spirit of the event,” said Dogfish Head Founder & Brewer, Sam Calagione. “302 Day signals the start of spring and gets everyone excited for the sunny days ahead. I always look forward to celebrating with the local community that has long supported both of our brands.”
For the first time at 302 Day, Delaware State Parks will host a live auction, starting at 2 p.m., for a Low-Digit Surf Fishing Tag, with the number 95, commemorating the year that Dogfish Head was founded. Dogfish Head and Delaware State Parks are also teaming up to raffle off some great prizes, with proceeds being donated to Friends of Delaware State Parks, as part of Dogfish Head’s Beer & Benevolence Program.
Originally released in 2023 to celebrate 302 Day, 302 Lager (5% ABV) is making a comeback for this year’s festivities. Ideated and crafted in collaboration with Keith Mosher and Karlin Maull, owners of 302 Horseshoe Crab, this crisp American Lager is brewed with thoughtfully sourced 2-row barley malt, heirloom variety corn and Sauvignon Blanc grape must. The label proudly showcases the iconic 302 Horseshoe Crab logo, representing Delaware’s state marine animal.
“The return of the 302 Lager is a big highlight for us,” said Mosher and Maull. “Last year, we helped Dogfish Head’s brewing team can the beer, but this year we had the opportunity to help brew it. Sometimes we forget about all the planning and energy that goes into brewing a beer. After being involved in the full process, we know it will make every sip of this year's beer that much more enjoyable!”
302 Lager will be available on draft, for on-site consumption, and in 4pk/16oz cans to-go at Dogfish Head’s Milton Brewery and at Dogfish Head Brewings & Eats in Rehoboth, while supplies last. Priced at $15 per 4pk.
For more on 302 Day, please visit www.dogfish.com/302-day.
Dogfish Head Craft Brewery:
Dogfish Head has proudly focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 29 years ago. Dogfish Head has grown into a top-20 craft brewery and won numerous awards throughout the years, including Wine Enthusiast’s 2015 Brewery of the Year and the James Beard Foundation Award for 2017 Outstanding Wine, Spirits, or Beer Professional. A Delaware-based brand with Dogfish Head Brewings & Eats®, an off-centered brewpub and distillery, Chesapeake & Maine®, Dogfish Head’s seafood and cocktail spot, Dogfish Inn®, a beer-themed inn on the harbor, and Dogfish Head’s Milton Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.®. Dogfish Head is a supporter of the Independent Craft Brewing Seal, the definitive icon for American craft breweries to identify themselves to be independently-owned and carry the torch of transparency, brewing innovation and the freedom of choice originally forged by brewing community pioneers. Dogfish Head currently sells beer in all 50 states and Washington D.C. For more, visit www.dogfish.com, Facebook: @dogfishheadbeer, Twitter: @dogfishbeer, and Instagram: @dogfishhead.
302 Horseshoe Crab: The 302 Horseshoe Crab is a lifestyle brand honoring Delaware’s state marine animal and the shared connection of our single area code. What began in May of 2016 as a local film festival t-shirt, continues to focus on bringing artisan designs on the highest quality products, and in small batches, setting the brand apart from others. A commitment to enhancing their community and giving back to the people that have helped them grow continues to be a mission of the brand. This mission, along with the recognizability of the logo representing the First State, has led to collaborations with Dogfish Head Craft Brewery, Delaware State Parks, and the Joshua M. Freeman Foundation. The founders strive to bring lovers of the 302 Horseshoe Crab all the necessities. Whether it’s silkscreened by hand onto textiles such as hoodies, tees, and sweatpants, or etched onto drinkware and home goods, each product is carefully crafted for approachability, comfort, and love for the 302. For more info go to www.302horseshoecrab.com. Facebook:@302horsehoecrab. Instagram: @302horseshoecrab.
We're teaming up with 302 Horseshoe Crab for another year of 302 Day fun!
Monday, February 26, 2024
“The logo is a bit crooked, but that’s okay – it’s off-centered,” says Karlin Maull as she hands Dogfish Head founder Sam Calagione a custom red hat with a brown patch depicting the Dogfish Head and 302 Horseshoe Crab logos, separated by an outline of Delaware’s coastline. This is the first hat Karlin has made in the new studio she and her husband Keith Mosher recently finished renovating just up the road in Milford, Delaware. Keith and Karlin – owners and founders of lifestyle brand 302 Horseshoe Crab – welcomed us as the first guests in their new space. They excitedly showed off their hard work which continued up until the day before, when they put the finishing touches on the wallpaper in the office. Hanging on a wall between Keith and Karlin’s workstations are several metal signs, all reading “302” aside from one – a green oval Dogfish Head sign.
2024 will be the third year that we’ve teamed up with 302 Horseshoe Crab for the annual 302 Day Celebration – an homage to the 302-area code of our slight but mighty First State. We’re both proud to call Delaware home, but that’s not all our businesses have in common. In fact, when you look at our stories side by side, there almost seems to be more similarities than there are differences.
Sam, who grew up out of state, started Dogfish Head in Sussex County with wife, Mariah – a Milford native. Mariah helped run the business in its infancy while also working a full-time job. Once Dogfish Head found its footing, Mariah took the leap and began running the business full-time with Sam.
If you read the above paragraph again but change Sam and Mariah to Keith and Karlin, and Dogfish Head to 302 Horseshoe Crab, it still reads true. While we started as the smallest commercial brewery in America, it wasn’t long before there was a need for us to expand our facilities as demand increased. Keith and Karlin have been running 302 Horseshoe Crab out of their home for years and just recently took the leap and purchased their new studio space where they hope to keep expanding. But the similarities don’t stop there!
Dogfish Head and 302 Horseshoe Crab both have strong coastal roots, which is evident in our logos that each feature maritime animals. Southport, Maine, where Sam grew up vacationing with his family, is where the inspiration for Dogfish Head’s name and logo originated. The shark logo is a rendering of the shape of the peninsula. Keith and Karlin leaned strongly into their Delaware roots for their brand 302 Horseshoe Crab. 302 is the area code for the entire state of Delaware, and horseshoe crabs are the state’s official marine animal. The Delaware Bay is the largest breeding ground for horseshoe crabs in the entire world. Seriously! Horseshoe crabs play a massive role in the ecosystem along the entire East Coast. And just when you think things couldn’t get more nautical…their brand-new studio was also previously a bait & tackle shop!
The partnership between Dogfish Head and 302 Horseshoe Crab just makes sense for so many reasons. Our annual 302 Day event is not only jam packed with goodness, but also gives back to our Small Wonder. Through our Beer & Benevolence program, proceeds from the event are donated to Delaware State Parks, whose mission is to provide Delaware's residents and visitors with safe and enjoyable recreational opportunities and open spaces, responsible stewardship of the lands and the cultural and natural resources that we have been entrusted to protect and manage, and resource-based interpretive and educational services.
Our visit to Keith and Karlin’s new studio wouldn’t be complete without a little beer sampling, of course! We had a chance to dig into Keith’s stash of 302 Lager and chat about this year’s event, which will include a new game that Karlin invented and is particularly pumped about called Chuck the Chicken. There will also be Delaware eats, live music, LOTS of 302 merch, and for the first time ever at 302 Day - a live auction for a Low-Digit Surf Fishing Tag, with the number 95, commemorating the year that Dogfish Head was founded.
Join us alongside 302 Horseshoe Crab for the third annual 302 Day Celebration at our Milton Brewery on Saturday, March 2! Visit dogfish.com/302-day for all the details about this FREE event celebrating the First State.
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