THE OFFICIAL BEER SPONSOR OF THE NFL DEEPENS ITS TIES WITH THE WASHINGTON FANBASE AND CELEBRATES START OF SEASON WITH COMMANDERS SEASON KICKOFF PARTY
LANDOVER, MD and NEW YORK, NY – August 17, 2023 – As the 2023 NFL season kicks off, the Washington Commanders and Anheuser-Busch are proud to announce their new multi-year partnership. As part of the deal, Anheuser-Busch will become the Official Beer Sponsor of the Washington Commanders, making it easy for fans ages 21 and over to enjoy the game experience all season long with gameday activations, custom social and digital content, exclusive fan content, and much more. Additionally, Anheuser-Busch, Bud Light, and the Washington Commanders are honoring the veteran and first-responder community with exclusive experiences and fan recognition. zzubreebym
“We are excited to have the Commanders back on our NFL roster. This partnership continues to further our commitment to football and its local fanbases across the country. As the Official Beer Sponsor of the NFL, we want to show up in moments that matter for football fans all year long,” said Matt Davis, VP of Partnerships at Anheuser-Busch. “Our history with the Washington franchise runs deep, and these fans are some of the most loyal and passionate fans in the nation. We’re excited to bring more easy enjoyment to fans throughout the year.”
"We are thrilled to partner with Anheuser-Busch again to create a new and improved experience for Commanders fans,” said Jason Wright, President of the Washington Commanders. “Bringing Anheuser-Busch back to FedExField as a partner not only reflects their confidence in our organization, but also their commitment to our fans, who are the most loyal in NFL. More importantly, we are pleased to have a partner who shares our commitment to giving back and to supporting our military, as we continue to expand engagement programs locally for first responders and families of fallen soldiers.”
The partnership will have a full 360 approach, giving fans 21 and over more chances than ever to celebrate their team and win one-of-a-kind experiences:
Fan Experiences
Bud Light will sponsor several events and giveaways to make 21 and over fan enjoyment easy this season, starting with the newly created annual Commanders Season Kickoff Party. This year’s event will take place on Friday, September 8 at 5 p.m. at Franklin Park in Northwest D.C. The Season Kickoff Party presented by Bud Light will feature complimentary fan giveaways, live entertainment, performances from Commanders Marching Band, Command Force, Major Tuddy, meet and greets with Washington Legends, and special appearances from current Commanders players. This event is open to the public and fans can register to attend at Commanders.com/Kickoff Party. Additionally, the Bud Light Easy to Summer Concert Series will bring some of the biggest artists around the world to FedExField and the Fly Away Sweepstakes, giving fans a chance to win tickets and accommodations to an away game.
Gameday Integration
The Bud Light Backyard within Legends Plaza is the place to be on gamedays. Before kickoff, the Bud Light Backyard will have live music, yard games and local food trucks to get fans ages 21 and over amped to cheer on the Commanders. Following a win, the Bud Light Backyard will serve as the spot for fans post-game celebrations, making it easy to continue the party after the final whistle. Additionally, the Bud Light End Zone will serve as a gathering place for 21 and over fans to grab a beer and cheer on the team from the main concourse. Bud Light will also debut new signage including custom videoboards, concourse displays, LED Ribbons and wall banners throughout FedExField.
Support for the Military and First-Responder Communities
Anheuser-Busch, Bud Light, and the Washington Commanders are honoring first responders and hometown heroes with exclusive experiences and fan recognition throughout the entire season. Beginning on Friday, August 18, the Commanders’ offensive players will proudly display a Folds of Honor patch on their practice jerseys all season long as a tribute to the Folds of Honor nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces, as well as the families of first responders. Anheuser-Busch is proud to support Folds of Honor as the organization’s longest- standing partner. Over the last 13 years, Anheuser-Busch, its brands, and wholesaler partners have donated $21.7 million which has contributed to Folds of Honor’s delivery of 44,000 scholarships since the non-profit’s founding. In addition, Bud Light will serve as the presenting sponsor of Hometown Heroes, an important initiative to recognize and honor a local first responder during each regular season home game.
“We are so grateful to Anheuser-Busch and the Commanders for helping us provide life-changing academic scholarships to those who need and deserve our help,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “Our long-time partner Anheuser-Busch, along with the Commanders, understand the importance of education and are doing something about it. They are truly making a significant, positive impact on these families.”
Digital Content
Custom content will be promoted throughout the season across Bud Light’s and the Commanders social and digital channels. Content kicks off with the Countdown to the Season, a social series celebrating the return of the NFL. As the season is underway, Bud Light will serve as the presenting sponsor for the Commanders’ post-game victory speeches. Bud Light will also share the Easy to Celebrate series, highlighting the most exciting celebrations from the players each game.
With this new sponsorship, Bud Light will be the Official Beer Sponsor of 27 NFL teams and 24 players across the league.
To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram at @BudLight.
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About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
About the Washington Commanders
The Washington Commanders were founded in Boston in 1932 and are one of the original members of the NFL’s Eastern Division. The Washington Commanders relocated to Washington, D.C., in 1937 and have since become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame, and one recipient of the Walter Payton Man of The Year Award, Darrell Green. A proud and storied franchise, the team has won five World Championship titles, including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Since 1997, the team has played its home games at FedExField, a multi-purpose stadium located in Landover, MD. Washington Commanders Football Operations are headquartered in Ashburn, Virginia, at the OrthoVirginia Training Center at Commanders Park. Business Operations are headquartered at FedExField.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, it expanded its mission to include first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded about 44,000 scholarships totaling about $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.
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