From Anheuser-Busch:
NATURAL LIGHT TEAMS UP WITH SPERRY TO UPCYCLE YOUR WELL-LOVED BOAT SHOES INTO A TRUSTY, TRACTION ENHANCED BEER-HOLDER FOR SUMMER!
New York, NY July 18—Ahoy! This summer, spilled beer will be a thing of the past, thanks to co-captains Natural Light and Sperry. The two brands have teamed up to transform your well-loved boat shoes into a one-of-a-kind Brewzie that will keep your beer cold—and stable. The Brewzie, featuring Sperry's renowned razor-cut Wave-Siping™ technology, is a truly unique and streamlined beer-holder that will give your trusty Top-Siders a new lease on life AND keep your Natural Light secure on deck, all summer long.
Sperry and Nattys’ Brewzie is specifically designed for maximum stability by the water. Now, we’re all about rolling with the flow of the tide, but we don’t want our beer slipping and sliding across the boat deck. Unlike a typical neoprene beer-holder that offers no balance, the Brewzie provides Sperry’s signature traction technology, a fresh option for those who prefer some coastal livin’. This summer, for 165 fans, Natty and Sperry will be upcycling their boat shoes into a Brewzie, which will sail right back to them along with a 30% discount on a new pair of boat shoes from Sperry.
“Natural Light is a beer best sipped ice cold on the shoreline of your choice, which means our cans tend to get WET. Now, beer spills on the boat, at the beach, or pool-side at the BBQ will be a thing of the past, thanks to the Brewzie and Sperry’s original and iconic traction technology,” said Krystyn Stowe, Head of Marketing, Natural Family.
“Sperry boat shoes are an iconic piece of life on the water, while Natural Light is the go-to beer up and down the coastlines. They call us ‘Shore Champagne’ for a reason, after all. This was our chance to bring our brands together to create something special, memorable and functional to celebrate life by the water. Say goodbye to ‘beers overboard.”
Don’t leave your lightly worn Sperrys high and dry this summer, and rest a-shore-d you can enjoy a cold beer aboard your seaward vessel. To give your Sperry boat shoes their best Brewzie life, set your sights on the Natural Light Instagram page and drop anchor. Simply comment #NattyBrewzie and #Sweepstakes on the Natty–Sperry Instagram collab post to enter to win from July 18–August 7, 2023. Selected winners will receive a direct message from the Captain Natty with a unique shipping label, embarking their well-loved Sperrys on a grand voyage to become a brand-new Brewzie. While awaiting their Brewzie’s return, winners can enjoy a fresh pair of Sperrys at a 30% discount through Sperry.com.
“Sperry was born on the water, and we invented the world’s first boat shoe, an iconic staple of summertime style that has been loved for generations. By teaming with Natural Light to create The Brewzie, we’ve given our fans an ingenious and responsible way to give their beloved Sperrys a new lease on life, so that they can keep making memories on the water. And they can do it while keeping that fresh Natty cool and on deck.” said James Mackenzie, Senior Global Brand Marketing Director at Sperry.
This first-ever collaboration with Sperry marks the latest program from Natural Light, following its brand refresh earlier this year that reintroduced the classic tagline “Act Natural” alongside a permanent, nationwide introduction of a vintage-inspired can design. By combining Sperry’s signature traction technology with Natural Light’s iconic refreshment, The Brewzie becomes the ultimate beer-holder designed specifically for enjoying a cold one by the water. With a Brewzie aboard, it’s all cans on deck.
Fans aged 21 and above who are eager to lay their hands on a Brewzie can visit the Natural Light Instagram account to learn more and enter for a chance to win. Only Sperry’s Authentic Original™ and Leeward boat shoe models are considered eligible for submission. Please refer to https://www.naturallight.com/brewzie for the terms and conditions.
ABOUT NATURAL LIGHT
Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment. Natural Light invites fans to Act Natural and confidently pursue what brings them happiness, despite the fads and expectations that surround us every day. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that was inspired by one of the brand’s first can designs from 1979. Act Natural and the new cans signify a focus on celebrating the coastal, boat-centric lifestyle that has been synonymous with Natural Light and our fans for decades. For more information, follow @naturallight on Twitter and Facebook. @naturallightbeer on Instagram, and visit www.NaturalLight.com.
ABOUT SPERRY
Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. The brand is now fully rooted in the history of American style and continues to craft the tools for life's memorable experiences on, off and by the water. From the invention of the world's first boat shoe, Sperry remains the leader in the boat shoe category, and has also expanded its business into casuals, wet weather, boots and sneakers. The brand is primarily distributed through leading premium and better lifestyle retailers, as well as through Sperry retail stores and Sperry.com. Sperry is a division of Wolverine World Wide, Inc. one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. www.sperry.com @sperry
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States.
We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
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