From Short’s:
Elk Rapids, MI – It’s the most wonderful time of the year…for next year’s beer release lineups. Short’s Brewing and Starcut Ciders just released their first quarter line up, and it’s going to make for an awesome start to 2023. In the mix are old favorites, new styles, and the return of a few of their most loved brands to wider distribution. Most notably, Psychedelic Cat Grass, a beloved Triple dry hopped American IPA will be available year round starting in March.
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“Not going to lie, this line up has us all pretty jazzed. We are super excited about the changes to our seasonal lines and the fact that Cat Grass (one of our highest-rated, most delicious IPAs) will be sticking around all year. We’re really looking forward to having two amazing, totally different IPAs in our year-round line up!” Stated Kerry Lynch, Sales Director for the brand. “Look forward to lots of Huma vs Cat Grass tastings where we can really show off our IPA prowess.”
Short’s has several tiers of product releases: year round brands, seasonal products available for a few months, and one-time drops with limited distribution. Also included are releases from their all-natural gluten-free cider brand, Starcut Ciders.
January
Evil Urges: One time drop
Belgian Dark Strong Ale, 11.7% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN.
Power of Love: Citrus Seasonal
Raspberry & Rosemary Ale blended with lemonade, 2.5% ABV
12 oz cans, six packs, 12 packs, draft. Available in MI, OH, IN, IL, TN.
Starcut Cider: Aurora Borealis: One time drop
Imperial hard cider, 8% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, CO, WI, NJ, TN.
Huma Lupa Licious Variety Pack: One time drop
Six pack contains three variations on Short’s Flagship: Imperial IPA, Hazy Imperial IPA, Triple IPA
Humongous Huma
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, CO, TN.
February
Pure Michigan Spring: Seasonal
India Pale Lager, 5.1% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, CO, TN.
Critterless: One time drop
American Sour Ale, 8.6% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, WI, CO, TN.
Starcut Cider: Star Parade: One time drop
Berry cider, inspired by Soft Parade Fruit Ale, 5.2% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, WI, CO, TN, NJ.
March
Hopstache: One time drop
American IPA, 6.8% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, CO, TN.
Psychedelic Cat Grass: Year round brand
Triple dry hopped American IPA, 7.6%
12 oz cans, six packs, 12 packs, draft. Available in MI, OH, IN, IL, CO, TN.
Starcut Ciders: Cidre Colada: One time drop
Pineapple Coconut Cider, 6% ABV
12 oz cans, six packs, draft. Available in MI, OH, IN, IL, WI, CO, TN, NJ.
And while this may seem like a ton of releases, Short’s Brewing has more up their proverbial sleeves for the new year. “We’re keeping a big project under wraps, but you can expect a big announcement soon!” Stated Christa Brenner, Brand & Marketing Director for the brewery.
For more information about Short’s Brewing Company: https://www.shortsbrewing.com
About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade,
Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.
Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 to push the boundaries of ingredients and fermentation innovation to create unique, premium ciders with no added sugars that are all natural and gluten free.
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