From Anheuser-Busch & Corona:
Corona launches a new lightly carbonated drink with a dash of real fruit juice* worldwide
LONDON, May 10, 2022 Corona, an AB InBev global brand, today announced the launch of Corona Tropical, the brand's first lightly carbonated alcoholic beverage made with a dash of real fruit juice* available worldwide. the world. As an inclusive beverage for consumers embracing the Corona lifestyle but looking for an alternative to beer, Corona Tropical is a refreshing new way to enjoy the brand. Corona's latest innovation is rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, and will launch in additional markets later this year, starting with Canada. zzubreebym
According to the Research and Markets division, the global Carbonated Alcoholic Waters market size is expected to expand at a CAGR of 12% over the next several years. As more consumers around the world seek alternative low-calorie beverages, Corona created a product for consumers seeking that Corona lifestyle beyond beer. Corona Tropical is a refreshing alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors. With Corona Tropical, Corona is expanding its global beverage portfolio to offer a new, refreshing and flavorful taste of paradise, thereby developing a completely unknown category in some markets around the world.
"Corona is a brand that was born from the tropics, and as we encourage consumers to embrace the lifestyle around the world, we're excited to offer a new Corona beverage to those who love the brand but are looking for alternatives to beer." , said Felipe Ambra, global vice president of Corona. "Our mission is to bring paradise to people around the world, and our newest innovation does just that. We created a more flavorful and accessible alcoholic beverage so that everyone can enjoy the feeling of paradise in Corona."
To highlight the natural flavor of real fruit juice*, Corona will install real fruit to drink billboards in select cities, starting in London and expanding around the world in May, offering locals the opportunity to immerse themselves in both the taste as in the feeling of a tropical paradise. The real fruit billboards will allow consumers to grab fruit directly from the ad and enjoy a slice of their own sample of Corona Tropical in a relaxing, nearby tropical oasis. And some lucky Corona Tropical consumers will even have the opportunity to enjoy their next Corona Tropical in a real-life paradise destination, Corona Island, to truly disconnect from reality and reconnect with nature. For a chance to win a trip for themselves and a friend, Corona Tropical consumers in participating markets can share a photo on Instagram or Twitter enjoying Corona Tropical, follow @corona, and include the hashtags #NewCoronaTropical or #NuevaCoronaTropical. The promotion will kick off in select markets this month and will run for two weeks from May 10 in the UK.
In the UK, Corona Tropical is 4.5% ABV and is available in three flavours: Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. In Latin American markets, Corona Tropical is 4.2% ABV and available in four flavors: Lime & Lemon, Grapefruit & Lime, Pineapple, Mango & Lime, and Strawberry, Cherry & Lime. Corona Tropical is always enjoyed with the classic Corona lime ritual. Prices and availability vary by market.
For more information on Corona Tropical, follow us on Twitter @corona.
*Fruit juice from concentrate
About Global Crown
Founded in Mexico, Corona is the country's leading beer brand, the world's most popular Mexican beer exported to more than 180 countries. Corona Extra was first brewed in 1925 at CervecerÃa Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle that shows the world its purity and high quality. The design found on the bottle is painted, highlighting our commitment to the quality of our packaging and our Mexican heritage. No Corona is complete without the file. Naturally adding character, flavor and freshness, the lime ritual is integral to an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures in life.
Corona maintains a permanent commitment to the reduction of plastics. Since partnering with Parley for the Oceans in 2017, together they have surpassed their mission to protect 100 islands by 2020 and continue to conduct sustained global cleanup efforts.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) headquartered in Leuven, Belgium, with a secondary listing on the Mexican (MEXBOL: ANB) and South African (JSE: ANH) stock exchanges, and depository receipts Americans on the New York Stock Exchange (NYSE: BUD). As a company, we dream of creating a future with more reasons to toast. We are always looking to offer new ways to experience life's moments, drive our industry forward, and make a significant impact in the world. We are committed to building great brands that pass the test of
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