From Corona:
Corona funds nature-inspired missions to reconnect people with the outdoors
LONDON, May 25, 2022 Today, Corona, a global brand of AB InBev, celebrates the second season of its award-winning original content series, Free Range Humans: Nature Is Calling, now streaming on the YouTube channel from Corona.
Over the past 200 years, the global urban population has grown from 2% to 50%* (Population Reference Bureau, 2004). The most striking examples of this transition to urbanization are the megacities that are home to more than 10 million city dwellers who spend more than 90% of their lives indoors, resulting in a deep disconnection with nature. The pandemic has further exacerbated this problem.
“People are very eager to reconnect with nature, but we are limited by our daily routines and our city life,” said Felipe Ambra, global vice president of Corona. “Free Range Humans is a joyous celebration of people reconnecting with nature. To bring this to life, we'll be creating time-limited oases for city dwellers to experience how even a few minutes with nature can positively impact their physical and mental well-being. »
In 2019, Corona Studios, a dynamic global content company that operates and markets Corona exclusively outside the United States, launched Free Range Humans. Like the Corona brand, the series embraces nature and the beach, and Season 1 has garnered over 100 million views worldwide.
The second season spotlights six new episodes featuring people around the world who have broken free from everyday limitations to connect with nature and dedicated their lives to causes close to their hearts.
“The first season was based on the idea that people spend 90% of their lives indoors.** But only some of us follow the impulse to quit our desk jobs, seek meaning in life. 'outside,' said Nick Sonderup, of Corona's creative partner Pereira O'Dell. “Season 2 follows the journey of six people who have decided to venture outside and seek out more meaningful pursuits. »
The cast members of the second season of Free Range Humans include:
Loyiso Dunga (South Africa), “The Kelp Keeper” – Loyiso is a marine biologist in his 11th year tending and preserving the underwater kelp forests needed to produce half the oxygen in the world. earth's atmosphere.
Maroitai Tehio (French Polynesia), “The Guardian of the Coral” – Maroitai is bringing ocean coral to the fore by building a network of nurseries with Coral Gardeners, an organization creating a global movement to save the reef. Ocean coral is home to a quarter of all marine life and nearly 50% has died in the past 30 years.
Jessica Hutchinson (Canada), “Guardian of the Ecosystem” – Jessica is a restoration ecologist with the Redd Fish Restoration Society. Together they are at the forefront of restoring habitat loss to the North American Pacific salmon population.
Santiago Figueroa (Chile), “The Father of Cacti” – Santiago helps keep the desert alive by focusing on native Chilean cacti, half of which are now endangered.
Martina Alvarez (Argentina/Mexico), “The Shark Defender” – Martina (@oceanomartina) dives with the ocean's most fearsome predator to challenge misperceptions and bring attention to the fact that more than 100 million sharks die each year due to illegal fishing.
Zenilton “Tinho” Pereira (Brazil), “Protector of sea turtles” – Tinho is part of the Tamar Project, a non-profit organization committed to the protection of sea turtles threatened with extinction on the Brazilian coast. Only 1 in 1,000 sea turtles survives at birth and almost all of their species are on the brink of extinction.
To celebrate the second season of Free Range Humans, Corona will help consumers reconnect with nature by unveiling vibrant natural installations in dense cities around the world. The immersive urban oasis will invite people to answer the call of nature by following the site's landmarks to an enchanting natural oasis where they will be invited to take a break.
Those inspired by the stories of the show's cast members are invited to apply to the Free Range Fund. The Free Range Fund will award seven grants of $10,000 to serve as seed money for grantees so they can take the plunge and answer their unique call of nature. The Fund will be accepting applications in select markets from May 25 in South Africa, with one winner per market.
Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam, developed as a global entertainment platform by Pereira O'Dell and produced by Monsters Children. As part of Corona's second season global celebration, viewers can listen to a live virtual panel with select cast members on Wed.
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