Braxton Brewing Co. Launches Birdie, an Innovative, Hard Seltzer Cocktail

Braxton Brewing Co. Launches Birdie, an Innovative, Hard Seltzer Cocktail

From Braxton:

CINCINNATI, OH  (March 31, 2022) – Braxton Brewing Co., a local brewery with national recognition and acclaim, is excited to announce the newest addition to its exceptional beyond beer product line. Birdie is a canned citrus grape fusion that comes at a perfect time to “tee-off” for the Spring and Summer. Consumers will be able to find Birdie in Braxton taprooms, online at braxtonbrewing.com and in Kroger stores throughout Northern Kentucky, Cincinnati, and Dayton beginning April 9. To celebrate the launch of Birdie, the Braxton Brewing team will unveil the product to its fans during the Masters Tournament by hosting “The Birdie Open” putt-putt tournament at its Cincinnati Taproom. Each 12 Pack of 12 oz. cans will be available for $16.99.

Birdie’s launch is highly anticipated and is expected to excite both beer and hard seltzer drinkers alike. The canned hard seltzer cocktail uses a hard seltzer base, concord grape juice and citrus notes to make the perfectly refreshing beverage. Crafted with precision by Braxton Brewing’s leading team of flavor innovators, the bold, fruity flavor of Birdie offers 5% ABV in a lightly carbonated beverage that makes most drinkers wonder if it’s even a seltzer.

“We’re looking forward to releasing yet another beyond beer innovation for the Braxton brand because each product truly pushes the category as a whole,” says Jake Rouse, Co-Founder and CEO of Braxton Brewing Co. "With Birdie, we took the approach of creating our own flavor profile and unique approach that sits between hard seltzers and canned cocktails. The result is a uniquely refreshing one-of-a-kind drink that customers will enjoy!”

Braxton Brewing has carved out its place as a brewery to watch nationwide. With a mindset on innovation and growth, Braxton has seen expansion across its taprooms and across its collection of celebrated craft beers. Braxton was also honored with Brewbound’s prestigious Rising Star Award and was named the fourth fastest growing regional brewery from the Brewers Association -- a testament to the brand’s strength.

About Braxton Brewing Company

Born in a garage, Braxton Brewing Co. has become an entrepreneurial obsession. Melding the age-old tradition of brewing beer and innovative new-age technology, dreams are born and fermented at Braxton Brewing Company. It is the hub where Jake and Evan Rouse showcase their passion for brewing beer. It’s here, where the expert team holds every single pint of Braxton beer to the highest standard of excellence. And, like the garage of their past, the brewery is deeply rooted in the community of Covington, Kentucky. Braxton Brewing Company was also recently honored with Brewbound’s prestigious Rising Star Award, and Braxton’s own Evan Rouse was featured on Forbes 30 Under 30 Food & Drink list. Further amplifying Braxton’s accomplishments, the brewery was highlighted on the 2020 Inc. 5000 list.

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