Island Brands USA, a family of superpremium beers enjoyed by active, socially conscious consumers, announced tremendous fourth-quarter results and year-to-date performance, launching the company into a period of unprecedented retail expansion and product innovation.
Despite supply-chain issues that have slowed down other companies, Island Brand’s latest IRI results show consistent and considerable growth. American-brewed and American-owned, Island Brands’ crisp, clean, crushable beers — Island Coastal Lager, Island Active, Island Lemonada, and Island Southern Peach — are the fastest-growing superpremium domestic beers in the Southeast U.S. Across Georgia and North Carolina, Island Active is growing at rates of 157% and 120%, respectively, making it the No. 1 fastest-growing superpremium domestic beer in those states — places that know their beer!
Island Brands’ dedicated distribution partners have allowed the company to enlarge its reach, maintain momentum, and fuel long-term success and sustainability. Plans are being finalized to expand Gulf Coast distribution into Texas, Mississippi, and Louisiana in early 2022, and the company aims to go offshore as well, exploring retail sales in Puerto Rico, the Dominican Republic, and Costa Rica. Island Brands currently is available on board all Carnival Cruise ships, earning 11+ million brand impressions annually. A key growth strategy in 2022 will be adding small, independent retailers like convenience stores and gas stations to complement Island Brands’ presence in large grocers and liquor shops.
“We’re aligning our processes with our wholesalers, and providing them with factual data on a routine basis to help us all grow—and it’s working,” said Valarie Williams, Island Brands’ Director of Operations. “Knowing their data needs, knowing how they operate, and trusting in their expertise has had a tremendous impact on our rates of sale.”
Added Chris Dayock, VP of National Accounts at J.J. Taylor Distributing of Florida: “We have enjoyed a nice growth trend of Island Brands beers in 2021 highlighted by two BOGO events at our largest customer, Publix, and we are glad to see the formulation of a C-Store strategy to address that important channel of trade. The folks at Island Brands have been very instrumental in navigating the supply chain successfully during these challenging times. It’s refreshing to do business with the kind of laser focus and clear objectives that Island Brands brings to the table.”
Product innovations in store for 2022 include glass packaging, new flavors like Island Pomelo Grapefruit, and an exciting expansion of the Island Active line with a new variety pack. For the latest updates, follow Island Brands on Facebook, Twitter, YouTube, Spotify, and other social media platforms. Distributors can contact Island Brands and apply for a wholesale account at islandbrandsusa.com.
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ABOUT ISLAND BRANDS USA
Island Brands USA is a superpremium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, S.C., Island Brands products are currently available in seven Southeastern states, with expanding international distribution and fleetwide service across Carnival Cruise lines. Island Brands has solidified its position in the superpremium beer space as the first brand to effectively build and scale a non-craft beer company in the 21st century. Island Brands was first conceived in 2016 by serial entrepreneurs Brandon Perry and Scott Hansen on a trip to Cuba — in response to a lack of tasty and fresh-brewed beer on the island. Today, the company boasts a line of superpremium brews and a technology-backed ethos of customer connectivity. Catering to an active, socially conscious consumer, Island Brands delivers a product that’s easy to drink, affordable, and gives back in meaningful ways. As the fastest-growing superpremium domestic beer family in the Southeast U.S., Island Brands is proudly American made and owned. Its products are all-natural, GMO-free, and contain zero artificial flavors. For more information, visit islandbrandsusa.com.
9 Mar 2022:
Island Brands USA Unveils Three New Flavors of Island Active Beer
Island Brands USA, a family of superpremium beers enjoyed by active, socially conscious consumers, is adding to its product lineup next month when it releases the all-new Get Active Pack. The year-round variety packs include Island Active Mango, Island Active Lime, and Island Active Watermelon, the newest all-natural, premium light beers from Island Brands. These crushable flavor extensions of Island Active, the No. 1 fastest-growing beer in the Southeast U.S., clock in at 4.2% ABV with just 88 calories, 2.6g carbs, and no GMO or preservatives.
Get Active Packs will be available beginning March 4 in select markets where Island Brands products are sold. The packs, containing each of the new Island Active beer varieties, will be on shelves at major retailers across the nation by the end of March.
“We’re super excited to bring these crisp, clean, better-for-you beers with just the right hint of refreshing flavor to our fans in time for spring, warm weather, and being outdoors again,” Island Brands CEO and co-founder Scott Hansen said. “Our loyal customers who have helped Island Active become one of the most popular beers in the Southeast told us they wanted a greater variety of flavors, and we listened. We can’t wait for everyone to reach for a Get Active Pack.”
Island Brands has successfully launched product extensions of its flagship Island Coastal Lager with Island Lemonada and Island Southern Peach. The Get Active Pack is the first expansion of the Island Active brand and is innovative in its marriage of premium, low-calorie beer in fresh, all-natural flavors.
In addition to portfolio expansions and new distribution territories in 2022, Island Brands also is furthering its mission to give back in meaningful ways. The company recently joined 1% for the Planet, pledging to donate at least 1% of its annual sales directly to approved environmental nonprofits worldwide. For the latest updates, follow Island Brands on Facebook, Twitter, YouTube, Spotify, and other social media platforms.
ABOUT ISLAND BRANDS USA
Based in Charleston, S.C., Island Brands is the first company to effectively build and scale a non-craft beer business in the 21st century. Its superpremium, American-made beers are currently available in seven Southeastern states, with expanding international distribution and fleetwide service across Carnival Cruise Lines. Founded in 2016, the innovative company has a growing portfolio of clean, better-for-you beers that cater to active, socially conscious consumers. Part of the company’s mission is to give back in meaningful ways, including pledging a portion of its annual sales to environmental charities through 1% for the Planet. Island Brands is proudly American-owned, and its products are always all-natural, GMO-free, and contain zero artificial flavors. For more information, visit islandbrandsusa.com.
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