Dogfish Head Releasing Hoppy Variety Pack With Scratch And Sniff Box

Dogfish Head Releasing Hoppy Variety Pack With Scratch And Sniff Box

From Dogfish Head:

Forget about roses … it’s time to stop and smell the HOPS! Check out our new Hoppy Variety Pack! Hitting shelves now nationwide, this variety 12 pack of 12 oz. cans features four hop-forward beers, including NEW Blue Hen Pilsner, and offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box. “It’s a reminder that’s life’s too short to drink boring beer,” says Sam Calagione, Dogfish Head Brewer & Founder. “So, grab a Hoppy Variety Pack and share it with your best beer-loving pals. After all, the tastiest beers are those enjoyed alongside friends and family.”Dogfish Head Releasing Hoppy Variety Pack With Scratch And Sniff Box

Created with hop lovers in mind, the Hoppy Variety Pack includes three fan-favorite off-centered ales – 60 Minute IPA, Slightly Mighty and 90 Minute IPA – and a Delaware-centric variety pack exclusive, Blue Hen Pilsner. Every Hoppy Variety Pack contains three 12 oz. cans of each!

  • 60 Minute IPA (6.0% ABV) – 60 Minute IPA is continually hopped for 60 full minutes with a boatload of intense Northwest hops. The result is an abundantly hoppy, but not crushingly bitter brew with bold citrusy and grassy hop flavors.
  • Slightly Mighty (4.9% ABV) – The first and number-one selling** lo-cal IPA in America, Slightly Mighty is a full-flavored, lo-cal IPA with just 95 calories per can.* Brewed with a hint of monk fruit for body and complexity, Slightly Mighty is slight in calories and carbohydrates yet mighty in hop character, throwing tropical notes of pineapple, coconut, mango and citrus.
  • 90 Minute IPA (9.0% ABV) – Making its debut in 12 oz. cans, 90 Minute IPA is a continually hopped Imperial IPA with rich pine and fruity citrus hop aromas. Our first continually hopped beer and one of the country’s first Imperial IPAs, it is complemented by a strong malt backbone for an unapologetic, yet beautifully balanced flavor profile.
  • Blue Hen Pilsner (4.8% ABV) – Blue Hen Pilsner is a crisp and refreshing pilsner brewed with only four ingredients – water, yeast, earthy Saaz hops, and Delaware-grown and malted barley. Giving a loving nod to our home state, the beer’s label features the Delaware state bird and a color palette similar to that of the Delaware state flag.

“Our Hoppy Variety Pack is overflowing with a diverse and delicious lineup of off-centered goodness,” says Calagione. “All the beers within it hold a special place in my heart, but I am most excited about finally unveiling Blue Hen Pilsner to drinkers from coast-to-coast.”

We first released Blue Hen Pilsner in 4 packs of 16 oz. cans from our Rehoboth brewpub, Brewings & Eats, in April of this year. After selling out of our inventory almost immediately, we decided to expand production and release the beer nationally. Calagione adds, “Blue Hen Pilsner has been a huge hit, but for us, it’s more than just a crisp and tasty, super-sessionable brew … Blue Hen Pilsner is a liquid love letter to the agricultural awesomeness of our home state, allowing us to share a piece of our beloved Delaware roots with folks everywhere.”

*95 calories, 3.6g carbohydrates, 1g protein & 0g fat per 12oz serving.
**IRI, Total US MULO+C, YTD Ending 06/06/21.

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