IF YOU FIND YOURSELF STUTTERING OVER THE LATEST HIPA IN OUR PROJECT X SERIES, you aren't alone. The beer even has members of our staff befuddled. Wikipedia defines Pyrokinesis as "the purported psychic ability allowing a person to create and control fire with the mind." Sounds pretty intriguing. Typically used by superheroes of the Phoenix Force (Marvel Comics) and other animated characters, they could use cosmic flames to incinerate planets, or to bathe a planet in their cosmic radiance, giving it new life. Of course, there is no conclusive evidence that pyrokinesis is a real phenomenon, but hey, it sure does make for a cool looking beer label. So, what was the impetus for the depiction of such an event? The answer to that starts with Jessica Tookey.
A boise-based artist, formerly of the (now closed) Swell Collective, Jessica's work jumped out at us and she insisted that she wanted to create something special for the release. She was planning a hiking trip in Southern Utah during the spring/summer that she thought may provide some inspiration. Boy, was she right.
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