From Short’s:
Elk Rapids, MI . – Short’s Brewing Co. and The Pink Fund are teaming up for Breast Cancer Awareness Month with a fundraiser for cancer patients leveraging the brewery’s flagship brand, Soft Parade.
The Pink Fund is a national nonprofit that provides financial support on behalf of breast cancer patients to help meet basic needs, decrease stress levels, and allow patients in active treatment to focus on healing while they’re fighting for their lives. Their 90-day grant program pays critical expenses like housing, transportation, utilities, and insurance for patients.
October 1 thru November 30, Short’s Brewing Co will donate $1 for every Soft Parade
purchased anywhere in their distribution footprint. This includes all Soft Parade formats: pints, 6
packs, 16oz cans, or 12 packs. In order for Short’s to make the donation, the proof-of-purchase
must be uploaded to their website.
Also, $1 from every Soft Parade sold at their Bellaire and Elk Rapids brewery locations will be
donated to The Pink Fund. Short’s guarantees a minimum donation of $3,000, enough to
sponsor one patient for 90 days.
“We’re all about giving back, and wanted to take the time to focus on the incredible work that
The Pink Fund is doing to support breast cancer patients during treatment. Soft Parade is one of
our best selling brands, and with our pink-themed packaging it felt like a perfect fit.” Pauline
Preuter-Knighton, Chief Sales Officer for Short’s Brewing Co stated.
Packaging and marketing materials featuring the partnership will start to hit shelves (and draft
lines) across Short’s distribution footprint at the end of September and will feature a QR code
that consumers can scan to be taken directly to the site where they can upload a picture of their
Soft Parade receipt.
“We are so excited to have found a partner whose values are aligned with The Pink Fund
mission,” stated Deborah Braciszewski, Development Officer for The Pink Fund. “We know that
Short’s Brewing Co understands our vision for supporting the breast cancer community, and we
are extremely grateful. This partnership with an organization who is eager to leverage their
power for the greater good is heartwarming.”
To upload your receipts, please visit https://www.shortsbrewing.com/pinkfund
To learn more about The Pink Fund, please visit: https://www.pinkfund.org/
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