From Weed Cellars:
LOS ANGELES, CA – 14 July 2020 – Weed CellarsTM today announced the appointment of
Eric Rabinoff as its Senior Vice President of Sales. Rabinoff, who was previously Senior Vice
President of Sales and Marketing at Enovation Brands, has spent his entire career within the
alcohol space, including 26 years in sales at Don Sebastiani & Sons, most recently as Senior
Vice President of Sales; National Sales Manager.
It was during Rabinoff’s tenure at Sebastiani, that he met Jim Moeller who is currently a
Managing Partner at Weed Cellars. “Over this past year, Jim has been updating me on the
development of Weed Cellars,” he says. “When Jim told me Weed Cellars was positioned to
roll-out nationally, I knew this role was for me. From the cutting-edge name and packaging to its
marketing strategies, the company takes everything I have ever learned and admired and
catapults it to the next level.”
Weed Cellars is a lifestyle brand comprising a highly-rated portfolio of wines, straight bourbon
whiskey, beer and ale. Behind Weed Cellars works an impressive team of creative and sharp
advisors, including business savants, country music icons and sports stars, who further
perpetuate the brand’s reach through their own respective channels of public relations, social
media, concerts and events.
The brand’s Weed Light beer is a proud partner of the Gary Sinise Foundation, while Weed
Straight Bourbon Whiskey (retail price $39.99), not yet on shelves, has already received a
93-point rating from Tasting Panel Magazine’s Meridith May.
“Simply put, we wanted the best National Sales Manager the industry has to offer,” says Jim
Moeller of Rabinoff’s appointment. “Eric is connected to the alcohol business’s most relevant
distributors and has a proven track record of building successful teams.”
Weed Cellars pioneered the concept of a single brand transcending multiple alcohol categories,
a move not previously seen within the alcohol space. “Having a portfolio consisting of beer,
bourbon whiskey and wine is virtually unheard of in this industry,” Rabinoff states. “All brands
have a life cycle, and the ability to discover new and exciting brands that create an emotional
connection with the customer is the key to their future success. This is what generates the
revenue stream that the trade is constantly clamoring to find.”
Weed Cellars’ 750ml wines’ $14.99 price-point has undoubtedly contributed to the brand’s
accessibility and explains its seamless roll-out; the wines are consistently scoring 90, 91 and 92
in consumer and alcohol trade publications across the board – unusually high points for a wine
at this price point. Additionally, Weed Cellars’ Prosecco 750 ml, is set to release in August of2020, and will retail at $12.99. Its 120 oz. canned beers retail at $8.99 and $15.99 for a six-pack
and 12-pack, respectively.
Weed Cellars is currently sold in Pavillions, H-E-B, and Spec's among other retailers across the country.
DANE THROOP IS NEW WEED CELLARS V.P. SALES, WEST
LOS ANGELES, CA – 28 July 2020 – Weed Cellars™ today announced the appointment of Dane Throop (C.S.W.) as its Vice President of Sales, West.
Throop who was previously Divisional Director of Sales, West, at Enovation Brands, has spent 25 years working in the alcohol industry, including 12 years in sales at Don Sebastiani & Sons, most recently as Western Regional Manager.
Today Throop is charged with driving Weed Cellars sales across the western regional United States in the categories of wine, beer and spirits. "Weed Cellars is a dymanic and cutting-edge company that is changing the face of the entire aclohol space," he enthused.
Throop entered the bar industry straight out of college, taking up the position of bartender at the-then-very-popular R.J.'s of Beverly Hills, California. He quickly moved up to Beverage Director at Malibu-based Gladstone's for Morfood-N-Fun. From there Dane advanced his career on the other side of the equation, representing top-tier brands to distributors and licensees.
On the subject of Weed Cellars' portfolio favorites, Throop quipped: "I'm a Paso Robles fan so I'm partial to the Weed Cellars Cabernet Sauvignon ($14.99 retail). Then I tasted Weed Straight Bourbon Whiskey ($39.99 retail), and I confess that my head was turned". "I'm super charged about returning to the beer world too, and since our Weed Light beer partners with the Gary Sinise Foundation, my motivation to drive this brand is even more inspired."
Weed Cellars' Senior Vice President of Sales, Eric Rabinoff said "Dane has incredibly strong relationships with distribution management key personnel as well as on- and off-premise accounts across the entire western territory. He's intrenched in the alcohol business and I look forward to witnessing his great leadership and mangment skills."
Weed Cellars is a lifestyle brand comprising a highly-rated portfolio of wines, straight bourbon whiskey, beer and ale. Behind Weed Cellars works an impressive team of creative and sharp advisors, including business savants, country music icons and sports stars, who further perpetuate the brand’s reach through their own respective channels of public relations, social media, concerts and events.
Weed Cellars’ 750ml wines’ $14.99 price-point has undoubtedly contributed to the brand’s accessibility and explains its seamless roll-out; the wines are consistently scoring 90, 91 and 92 in consumer and alcohol trade publications across the board – unusually high points for a wine at this price point. Additionally, Weed Cellars Prosecco 750 ml, is set to release in August of 2020, and will retail at $12.99. Its 12 oz. canned beers retail at $8.99 and $15.99 for a six-pack and 12-pack, respectively.
Weed Cellars is currently sold in Pavillions, H-E-B, and Spec's among other retailers across the country.
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