From Crosby Hop Farm:
WHAT: If you want to be surrounded by a lush field of Centennial hops, catch a glimpse of Mt. Hood and drink the best craft beer while 6 feet apart in an open-air setting, there is only one place to go -- TopWire Hop Project in Woodburn, Oregon.
Drive down Lupulin Lane (a half-mile entrance through lush 18-feet high hop rows) before arriving at TopWire, a one-of-a-kind beer garden experience situated on the beautiful estate of Crosby Hop Farm, an independent, fifth-generation hop grower nestled in Oregon’s heralded Willamette Valley.
The beer garden is constructed out of a large shipping container with a modern, elegant architectural approach and an urban drinking aesthetic. The spacious outdoor area features a large patio where people of all ages (following the COVID-19 protocols) and dogs on leash can gather and play.
WHEN:
Starting July 24, TopWire Hop Project is open four days a week, with extended hours on Fridays and Saturdays. Operating hours: Thursday 11 am - 8 pm, Friday 11 am - 10 pm, Saturday 11 am - 10 pm, Sunday 11 am - 8 pm.
WHO: Spokespeople for interviews:
Blake Crosby, CEO of Crosby Hop Farm, Crosby Hops and TopWire Hop Project
Jenna Steward, brand experience specialist
WHERE: 8668 Crosby Rd NE, Woodburn, OR 97071
THE BEVERAGES: The rotating tap list (8 craft beers, one cider, and a non-alcoholic seltzer water) will feature specialty beer, cider and sparkling water brewed by Crosby Hops’ customers from across the country. The selection includes many of the most well-regarded craft beers showcasing new, classic, and novel hop varieties from the farm.
Crosby Hops customer Celestial Beerworks out of Dallas, Texas brewed the Double IPA, “When Is the Future” as a special grand opening beer and Modern Times in Portland crafted the non-alcoholic “Bubble Party Hops” seltzer water with grapefruit and Crosby Hops Estate Grown Sterling hops. Reverend Nat’s Hard Cider “Saint Citron” with Cascade hops will also be on tap.
Sixteen-ounce cans of any beverage on tap is available to go (prices vary: $3-6). The to-go cooler features additional selections of craft beer and non-alcoholic beverages.
THE FOOD: Outside food is allowed. Snacks will be available for purchase (details TBD).
WHY: At a time when people are seeking outside spaces to more safely gather, TopWire is a welcoming craft beer destination.
TopWire is a pillar of the Crosby brand family, which works symbiotically with Crosby’s R&D and new variety development efforts. In conjunction with the grand opening of TopWire, Crosby Hops, an integrated hop merchant and processor in the Pacific Northwest announced its new overarching family of brands that includes Crosby Hops, Crosby Hop Farm and Top Wire Hop Project.
COVID-19 SAFEGUARDS:
In addition to signage that will visually remind patrons to stay one hop row (6 feet) apart, respect the beer, hops and each other, TopWire management is implementing extra COVID-19 measures.
Face coverings/masks
Employees will wear a cloth face cover at all times.
Customers should wear a cloth face cover when physical distancing of at least six feet from other individuals outside their household unit cannot be maintained.
Disposable masks are free; Branded face covers are available for purchase ($10).
Cleaning and sanitization protocols
Accessible hand sanitizer stations.
Clean and sanitized stylus pens.
Regular cleaning and disinfecting of high-touch surfaces.
Customers are encouraged to bus their own tables to limit dirty glass contact.
The high temperature dishwasher ensures that the glassware has been sanitized.
Tables will have “clean” and “dirty” placards so that people don’t sit at a table unless it has been cleaned.
Distance ordering and seating
Stanchions with clearly defined 6-feet markers will be set out for those waiting in line to order at the bar. Table service is not offered.
The tables and picnic tables are set at least 8 feet apart.
Touchless water station - New cups only; no refills.
- Contactless pay options - Apple Pay, Google Pay and Samsung Pay are accepted.
###
====================
Building on 120 years of hop industry expertise, Crosby Hops introduces its brand family: Crosby Hops, Crosby Hop Farm and TopWire Hop Project
The Crosby brand family encompasses its estate-grown hops, an integrated hop merchant platform, and a new experiential craft beer destination with TopWire Hop Project
Woodburn, Ore., July 20, 2020 – Crosby Hops, an integrated hop merchant and processor in the Pacific Northwesttoday announces its new overarching brand family that includes Crosby Hops, Crosby Hop Farm and TopWire Hop Project. Rooted in five generations of hop farming that began with Albert and Mary Crosby in 1900, today the Salmon-Safe and GlobalG.A.P. certified grower is synonymous with quality hops tailored to craft brewers and the evolving needs of the industry. Expanding its reach further into the local craft community and with brewers across the country, it will open TopWire Hop Project, a one of a kind experiential beer garden on July 24, 2020.
Blake Crosby, CEO of the family of businesses said, “Having grown up on the farm and seeing our connection to craft brewers grow over the years, it’s exciting to launch this new chapter that ties our values and vision together cohesively. As we look to the future, now is the right time to rearticulate our purpose and celebrate each of our core areas of focus.” He continued, “We couldn’t be more thrilled to highlight what each business unit brings to the table whether it is growing, processing and sourcing hops, or hosting our brewing industry friends and consumers at TopWire. This is truly a story of how we are all interconnected. I am honored to lead a team that is relentlessly focused on delivering unique value while continuing to be changemakers in the evolving craft beer industry.”
Crosby® brand family facts:
Crosby Hops
- Established in 2012 as an integrated hop processor and merchant offering more than 50 varieties sourced from around the world.
- Parent company of newly established Crosby Hops Europe based in the Netherlands.
- A Certified B Corporation®, it was recognized in 2019 as a Best for The World: Changemaker in recognition of its significant improvement to its overall impact on workers, communities, the environment, and family/corporate governance.
- Deeply connected global supply chain and hop sourcing from like-minded independent growers and partners.
- A newly launched website and customer portal offers the ability to place and track orders, manage contracts, view real-time spot hop availability, access account details and view and pay invoices.
Crosby Hop Farm
- Fifth generation hop farm established in 1900 by Albert and Mary Crosby.
- Salmon-Safe and GlobalG.A.P. certified grower.
- Crosby Hop Farm is a key grower partner and pillar of Crosby Hops supply chain.
- Six hundred acres of 11 distinctive estate grown varieties.
- Consistent with its spirit of innovation, Crosby Hop Farm was the first hop farm in Oregon to commercially grow Amarillo®, Idaho 7®, Comet, El Dorado®, Belma™, and Zappa™.
- An on-farm hop breeding program was established in 2017 to develop cultivars well suited to the climate of the Willamette Valley.
TopWire Hop Project
- The open-air beer garden opens July 24.
- To arrive at the beautiful outdoor bar, drive down Lupulin Lane (a half-mile entrance through lush 18-feet high hop rows). It is perfectly positioned in the Centennial hop yard, offering a glimpse of Mt. Hood.
- TopWire is a pillar of the Crosby brand family, which works symbiotically with Crosby’s R&D and new variety development efforts.
- The rotating tap list (10 taps) will feature specialty craft beer, cider and sparkling water brewed by Crosby Hops’ customers from across the country.
- Beverages can be enjoyed on premise or to-go in 16 oz. cans.
- A regular rotation of hard to find, experimental, and collaboration beers from around the country.
- In addition to signage that will visually remind patrons to stay one hop row apart, respect the beer, hops and each other, management is implementing extra COVID-19 protocols. Details are available at: https://www.topwirehp.com
New video release
Using footage compiled at the fifth-generation farm, with interviews from craft brewers and hop growers (filmed before the pandemic), Crosby Hops unveils a new video story highlighting the Crosby connection: https://youtu.be/QVKT5LtnaSc
About Crosby Hops
As a Certified B Corporation®, Crosby Hops balances profit with purpose, rooted in our core values of quality, innovation, sustainability, and community. Through generations of hop industry experience and our robust merchant-processor platform, we’ve cultivated longstanding relationships with like-minded independent growers and hop breeders across the globe. This unique model complements our estate grown hop portfolio to provide discerning brewers access to a diverse selection of the finest hops on Earth. The Crosby brand family includes Crosby Hops, Crosby Hop Farm and TopWire Hop Project.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).