the Province where Belgian beers are best represented (around 40 breweries, in which the
oldest is in operation since 1769!)
The competition will be held in the city of Mons from 1 November to 3 November 2019 for its
eighth year of existence. Famous for its history, rich folklore and cultural life, Mons is also a
lively city due to the numerous events held year-long and the large number of students learning
in its universities. Such a vibrant city makes for the perfect setting to host Belgium’s leading
beer-centric event.
The Brussels Beer Challenge maintains the same goals: allowing brewers to put their products
into the spotlight with the help of a recognized seal of quality. A selection of professional
tasters from all around the world will evaluate the quality and specificities of the multiple beers
in competition. Several beer professionals among whom beer writers, teachers, sommeliers and
certified zythologists will be part of that remarkable jury. Gold, silver or bronze medal will
reward the best bottles of each category: a prestigious symbol to the very best of the industry,
along with an important marketing tool for brewers willing to prove the exceptional nature of
their products.
While popular styles like Tripels and IPAs are still the backbone of the competition, they are
joined by plenty of new and creative beer types. Countries with a rich brewing heritage are
sharing the position with promising new actors, enthusiasts about experimenting with new
techniques and forgotten recipes alike. An international event by essence, more than 50
countries sent more than 1500 beers. The challenge is a testimony of that evolution, offering a
worldwide visibility to the awarded beverages. More than a guide towards the finest beers, the
contest aims to become the ambassador of a flourishing beer culture.
Organised by Becomev (Beer Communication & Events), the Brussels Beer Challenge depicts the
first competition of comparable proportions in Belgium. Multiple similar events have already
been held in other countries, to international acclaim, but Belgium’s relevance among the beer
industry fully justifies the existence of such an exceptional, independent event.
The results will be proclaimed at the Horeca Expo fair in Ghent: the opportunity for brewers to
claim the various rewards obtained by the beer-candidates.
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