New Xocoveza Nutbutter is Mexican Hot Chocolate in a Jar
Nutista -- an innovative, artisan-minded stoneground nutbutter company in Carlsbad, California -- is releasing a new product in collaboration with Escondido, California’s Stone Brewing.
Nutista / Stone Xocoveza Nutbutter is the nutty counterpart to the brewery’s winter seasonal, Stone Xocoveza. The beer equivalent of Mexican hot chocolate, the spiced mocha stout features cocoa and cinnamon notes upfront followed by flavors of coffee, nutmeg and vanilla, with a finishing flash of pasilla pepper fruitiness and heat. The beer is 8.1% ABV.
Echoing the flavors of the beer, Nutista / Stone Xocoveza Nutbutter features top notes of cinnamon, cocoa and nutmeg followed by rich chocolate and subtle pepper flavors, and a hint of heat on its finale. This nutbutter is made with raw cashews, dry roasted Valencia peanuts, Belizian cacao, lactose (milk sugar), coconut sugar, pasilla peppers, single-origin Brazil Oberon coffee, Korintji cinnamon, Ceylon cinnamon, brewer’s yeast, nutmeg and Himalayan sea salt. It does not contain alcohol.
For its glorious flavor, Xocoveza nutbutter has a surprisingly low total sugar of just 6 grams/serving and a hefty 5 grams of plant-based protein/serving.
Starting October 11, Nutista / Stone Xocoveza Nutbutter will be available for purchase at nutista.com and shop.stonebrewing.com and all Stone company stores. Starting October 18, Nutista / Stone Xocoveza and Nutista / Stone Tangerine Express IPA nutbutter will be sold in all 26 Total Wine stores in California.
“It’s like a warm hug,” Nutista co-founder Tristen Cross says of the Xocoveza nutbutter. “It’s sweet and savory with a bit of heat on the back end, and it’s luscious and ultra-decadent but still guilt-free. It’s also perfect for fall and hot chocolate season. This is the first time we’ve used lactose,” Cross adds. “It helps create a milk chocolate flavor and adds a fluffiness to the mouthfeel, while staying very true to the ingredients in the beer.”
Nutista co-founder John Huber says the nutbutter had to have the same rich chocolate character and luxuriance of its namesake beer. “That was very important to the Stone team,” Huber says, “and we met that challenge. The two varietals of cinnamon -- one from Indonesia and one from Sri Lanka -- made it all come together with both bright and spicy cinnamon notes. The Belizian cacao is really special, too, and provides the depth of chocolate we wanted.”
Nutista co-founder (and Stone Brewing Executive Chairman) Greg Koch, says Nutista’s latest flavor furthers Nutista’s objective of taking nutbutter to new places. “It once again breaks new ground for nutbutters,” he says, “by combining flavors and awesome ingredients in a way that has not previously been done. Once you try it you’ll wonder, ‘Why in the hell not?’”
This is the fourth collaboration Nutista has done with Stone. In March the company released a limited-release Nutista / Stone Totalitarian Imperial Russian Stout nutbutter, in May it released Nutista / Stone Tangerine Express IPA nutbutter, which echoed the flavors of Stone’s popular fruit-enhanced IPA. In July Nutista released Nutista / Stone w00tstout Nutbutter, a nutty counterpart to Stone Brewing’s summer seasonal and Comic-Con tribute beer, Drew Curtis / Wil Wheaton / Greg Koch Stone Farking Wheaton w00tstout.
Koch, a longtime advocate for healthy all-natural foods, began experimenting with nut spreads six years ago. In 2016 he joined forces with Cross and Huber to do for mass-market nutbutter what Stone did for “fizzy yellow” industrial beer. Nutista sold its first creations in August of 2017.
Produced in Carlsbad, California, Nutista creations are made in small batches (about 150 pounds) by a time-consuming stoneground method. This slow and low-temperature process produces nutbutters with an especially creamy texture and extra nutrition. They are high in flavor and plant-based protein, low in total sugars, and contain no added cane sugar, palm oil or unhealthy ingredients.
In addition to its online store, Nutista products are sold in about 50 retail stores in Southern California, including Jimbo’s Naturally (San Diego), Erewhon Markets (Los Angeles) and Clark’s Nutrition & Natural Foods Market (Los Angeles, Palm Springs).
Here are pairing suggestions for Nutista / Stone Xocoveza Nutbutter:
Breakfast: Toast, muffins, waffles, pancakes, bacon-wrapped figs, oatmeal, fruits like bananas and apples
Lunch: Chili, French onion soup, beef stew, butternut squash, cream-based soups
Entrees: Curries, chicken mole, stuffed poblano chiles, mushroom or beef stroganoff
Desserts: Cinnamon rolls, chocolate brownies & lava cake, vanilla ice cream, churros, tiramisu
Nutista’s core lineup features four blends:
The Nut Job – Made with raw cashew, sprouted almond, dry roasted peanut and Elliot pecan
The Mountie – The same four nuts as Nut Job with an addition of real New England maple syrup
The Monkey King – A classic flavor combo made with real bananas and roasted peanuts
Tangerine Express IPA – Stone Brewing collaboration of almonds, peanuts, tangerine, pineapple and malt
Members of the media seeking more information on Nutista and its creations can contact Marty Jones at 720-289-9345 or marty@martyjones.com .
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About Nutista Authentic Stoneground Nutbutters
Say: /nuh•tea'•stah/. Experts in all things nutty and born in 2017, Nutista is on a mission to make nuts more fun and accessible for all. Cofounders Tristen Cross, John Huber and Greg Koch make small-batch, all-natural and innovative nutbutters designed for healthier and tastier living. Nutista creations are made by stone-grinding methods and crafted with passion, carefully sourced ingredients, and as much time as it takes. (“And nuttin’ else.”) Nutista products never include added cane sugar, palm oil, or artificial ingredients. For more information on Nutista Authentic Stoneground Nutbutters visit Nutista.com or the company’s social media sites via @nutista on Facebook, Instagram, YouTube and Twitter.
About Stone Brewing
Founded by Greg Koch and Steve Wagner in 1996, the groundbreaking San Diego-based Stone Brewing is the 8th largest craft brewer in the United States. An award-winning industry leader, Stone operates breweries in Richmond, VA, Napa, CA and Berlin, Germany. Stone’s most recent tap room opened in Shanghai, China in 2018. Known for its bold and largely hop-centric beers, Stone has earned a reputation for outstanding and unique beers and an unwavering commitment to sustainability, business ethics, philanthropy and independence. For more information visit stonebrewing.com or the company’s social media sites on Facebook, Instagram and Twitter.
Nutista Expands Into Total Wine & More’s California Stores
Nutista -- an innovative, artisan-minded stoneground nutbutter company in Carlsbad, California – will now have its Nutista / Stone Brewing collaboration nutbutters in all Total Wine & More stores in California. Starting October 18, these 26 stores will carry Nutista / Stone Tangerine Express IPA Nutbutter and the new Nutista / Stone Xocoveza Nutbutter.
Total Wine & More (“America's Wine Superstore®”) is the nation’s largest independent retailer of fine wine. The company started in 1991 when brothers David and Robert Trone opened a small store in Delaware. Today, Total Wine & More operates 188 superstores across 23 states and continues to grow its store roster.
“This is a big step for our scrappy, rule-breaking company,” says Nutista co-founder Tristen Cross. “It dramatically boosts our reach across California, and it gets our beer-inspired creations in front of the thousands of Stone Brewing and craft beer fans who shop at Total Wine.”
The Total Wine & More placement increases Nutista’s presence in its current San Diego and Los Angeles markets, and expands its retailer footprint into San Francisco, Oakland, Sacramento and Fresno, California.
Nutista co-founder Greg Koch is also a co-founder of Stone Brewing, and the brewery’s beers have had years of success with Total Wine. That success played a big role in Total Wine taking in the nutbutters, and Koch thinks the Nutista/Stone/Total Wine arrangement is a plus on several levels.
“Total Wine,” Koch says, “has a long history of carrying the very best artisanal products, and its customers truly appreciate the finer things in life. So we’re very proud to have our nutbutters featured in the stores. Stone beers are also among Total Wine’s most popular, and that reinforces the relevance and unique nature of our Nutista nutbutters. I’m really excited that we’re now sharing them more widely in California.”
Nutista employs a craft brewer approach to nutbutter. It produces highly flavorful and nutritious stoneground creations in novel flavor combinations, all made from thoughtfully sourced and flavor-first nuts, fruits and spices. A disruptor in the $2.7 billion nut spreads category, Nutista’s inventive, status-quo-defying effort aims to make nutbutters -- and the health benefits of nuts -- more tasty, approachable and fun for consumers.
Nutista / Stone Tangerine Express IPA Nutbutter is a unique fruit-enhanced offering inspired by the popular Stone Tangerine Express IPA. It features bright tangerine and pineapple flavors atop decadent nut flavors and hints of pale malt and brewing yeast. It is made with blanched almonds, dry roasted Valencia peanuts, golden light dry malt, brewer's yeast, Himalayan sea salt, and tangerine and pineapple, two fruits that are also used in Stone Tangerine Express IPA. Initially a limited-release seasonal, it is now a year-round offering due to hearty consumer demand.
Released on October 11, Nutista / Stone Xocoveza Nutbutter is the nutty counterpart to Stone Brewing’s spiced-mocha winter seasonal, Stone Xocoveza. Like its namesake beer inspiration, Xocoveza features notes of cinnamon, cocoa and nutmeg followed by rich chocolate and subtle pepper flavors, and a hint of heat on its finish. It is made with raw cashews, dry roasted Valencia peanuts, Belizian cacao, lactose (milk sugar), coconut sugar, pasilla peppers, single-origin Brazil Oberon coffee, Korintji cinnamon, Ceylon cinnamon, brewer’s yeast, nutmeg and Himalayan sea salt.
The Nutista / Stone collaboration nutbutters do not contain alcohol.
Produced in-house in Carlsbad, California, all Nutista creations are made in small batches (about 150 pounds) by a time-consuming stoneground method. This slow and low-temperature process produces nutbutters with an especially creamy texture and extra nutrition, without the oil separation typically found in natural nutbutters.
They feature surprisingly low total sugar and hefty amounts of plant-based protein per serving, and contain no added cane sugar, palm oil, or unhealthy ingredients.
In addition to Total Wine & More stores and Nutista’s online www.Nutista.com store, Nutista products are sold in about 50 retail stores in Southern California, including Jimbo’s Naturally (San Diego), Erewhon Markets (Los Angeles) and Clark’s Nutrition & Natural Foods Market (Los Angeles, Palm Springs).
Members of the media seeking more information on Nutista and its creations can contact Marty Jones at 720-289-9345 or marty@martyjones.com .
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About Nutista Authentic Stoneground Nutbutters
Say: /nuh•tea'•stah/. Experts in all things nutty and born in 2017, Nutista is on a mission to make nuts more fun and accessible for all. Cofounders Tristen Cross, John Huber and Greg Koch (co-founder of Stone Brewing) make small-batch, natural and innovative nutbutters designed for healthier and tastier living. Nutista creations are made by stone-grinding methods and crafted with passion, carefully sourced ingredients, and as much time as it takes. (“And nuttin’ else.”) Nutista products never include added cane sugar, palm oil, or artificial ingredients. For more information on Nutista Authentic Stoneground Nutbutters visit Nutista.com or the company’s social media sites via @nutista on Facebook, Instagram, YouTube and Twitter.
About Total Wine & More
Total Wine & More is America’s largest America’s largest independent retailer of fine wine, beer and spirits
with 170+ stores in 23 states. A four-time national retailer of the year award winner, the company’s vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit http://www.totalwine.com.
About Stone Brewing
Founded by Greg Koch and Steve Wagner in 1996, the groundbreaking San Diego-based Stone Brewing is the 8th largest craft brewer in the United States. An award-winning industry leader, Stone operates breweries in Richmond, VA, Napa, CA and Berlin, Germany. Stone’s most recent tap room opened in Shanghai, China in 2018. Known for its bold and largely hop-centric beers, Stone has earned a reputation for outstanding and unique beers and an unwavering commitment to sustainability, business ethics, philanthropy and independence. For more information visit stonebrewing.com or the company’s social media sites on Facebook, Instagram and Twitter.
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