Since 1984, the world’s finest thoroughbreds have competed in the Breeders’ Cup World Championships for a place in history. Now, we make ours.
With the utmost excitement, we’re proud to announce Braxton’s place as the official beer partner of the 2018 Breeders’ Cup World Championships, taking place on November 2 and 3 at Churchill Downs in Louisville, Kentucky. For this historic Kentucky tradition, we’ve brewed a limited specialty beer inspired by the passion, energy and determination of the talented Thoroughbreds competing in the 2018 event. Consumers in Louisville will also be able to find Braxton’s Breeders’ Cup Golden Ale in select Kroger stores.
“With the Breeders’ Cup’s return to Kentucky, we are thrilled to partner with the distinguished and homegrown Braxton Brewing Company to introduce a signature Breeders’ Cup beer to this year’s World Championships,” said Craig Fravel, Breeders’ Cup President and CEO. “We are always looking to work with local partners who share our commitment to developing authentic and elevated experiences, and Braxton’s deep Kentucky roots and strong reputation made them the clear choice for this collaboration. We are looking forward to enjoying a glass of the brew alongside our fans this November!”
Breeders’ Cup Golden Ale, locally brewed and canned here in Covington, Kentucky, is crisp, clean, and refreshing – a high quality beverage inspired by the champions crowned at the Breeders’ Cup. As part of the partnership, the limited specialty release will be poured at several official events and venues throughout the 2018 event, including Taste of the World, Breeders’ Cup’s annual culinary extravaganza that celebrates the international appeal and first-class caliber of the World Championships. The Golden Ale will additionally be served at the Post- Position Draw on October 29th, the Breeders’ Cup Welcome Party at Tavern on Fourth on November 1st, and in the Trophy Lounge and the Omni and Aloft hotel lounges throughout Breeders’ Cup weekend. Fans will also be able to enjoy the brew at a special pop-up beer garden, located within Churchill Downs and specially created for the 35th annual event, on Breeders’ Cup Friday and Saturday. Consumers in Louisville will also be able to find Braxton’s Breeders’ Cup Golden Ale in select Kroger stores.
“What can I say – there’s nothing more Kentucky than horse racing, and this year we’re thrilled to partner with the sport’s most prestigious and celebrated event – the Breeders’ Cup,” said Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. “To celebrate, we’ve created Breeders’ Cup Golden Ale, a high quality beer brewed to represent the incredible weekend.”
The 2018 Breeders’ Cup World Championships will be held on Friday, November 2 and Saturday, November 3, 2018 at the Churchill Downs for the ninth time. Click here to learn more about the 2018 Breeders’ Cup World Championships, and to purchase tickets, please visit www.breederscup.com/tickets
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