Nutista Authentic Stoneground Nutbutters -- a new and innovative stoneground nutbutter company in Carlsbad,
California -- is celebrating its first year in business.
On August 26, 2017 -- after a year and half of nutty research & development -- Nutista placed its stoneground
creations in its first three retail accounts in the San Diego area. “It was an awesome day for us,” recalls co-
founder Tristen Cross. “It felt like all of the hard work we had done was finally coming to fruition.”
At the time, Cross and her two co-founders (John Huber and Stone Brewing co-founder Greg Koch) had no
employees and handled all recipe creation, production, sales and marketing. Today the company has two new
employees who assist with production and a third new staffer who handles Nutista’s growing online sales. The
company also expanded its retailer list to about 50 stores.
Nutista has also increased its initial capacity by nearly 400%. Nutista launched with two 40-pound-capacity
machines, and last month the company replaced them with a pair of new 150-pound-capacity stone grinders.
The new equipment will help Nutista meet growing demand for its healthy, all-natural, and highly innovative
and delicious nutbutters.
Nutista has also expanded its debut lineup of three year-round flavors (The Nut Job, The Mountie, The Monkey
King) with a fourth year-round flavor (Nutista / Stone Tangerine Express IPA Nutbutter), other Nutista / Stone collaborations, and limited-release seasonals such as Phat Mint, Pina Colada, Pistachio and others.
“It has a been a year of hustling and grinding hard,” Cross says, “and taking great care of our customers along
the way. But we’re very happy with our success in year one.”
Huber says Nutista’s adventurous flavors and innovative methods played a role in the company’s initial
success. “Our unique flavor combinations,” he says, “have really helped our growth. We’ve opened up a new
realm of nutbutter flavors and our customers really appreciate that.”
“Our fans,” Huber adds, “also appreciate that our super-clean creations have no cane sugar, low total sugar,
and they’re high in plant-based protein and deep with flavor. That’s a powerful combination.”
“My favorite part of Nutista over the past year,” Koch says, “is the same as my favorite part of Stone Brewing
over the last 22 years: Watching eyes go wide upon the first taste, followed by the inevitable ‘Wow’ reaction,
and then the ‘Where can I buy it?’ question. It’s a joy helping people understand that not only is there a world
beyond commodity brands, but things in that world are simply so much better.”
Nutista’s collaborations with Stone Brewing also helped to boost sales. “The Nutista / Stone Brewing nutbutters helped us create buzz,” Cross says, “and they enabled us to connect with craft beer and Stone fans -- an audience we couldn’t have reached otherwise.”
Nutista’s focus on building an online fan base also played a key role in the company’s first-year success. That
online audience includes email subscribers who get pre-sale access to new and limited-release flavors, free
shipping, and other subscriber perks.
“Our online community,” Cross notes, “has given us consistent sales and the ability to take our story direct to
faithful fans outside of our San Diego market and across the country.”
Meanwhile, Nutista’s early clients are happy they got on board. “We sell a ton of Nutista products here,” says
Lucas Zora of Del Mar Wine Company in Del Mar, California. “Sales have grown steadily since we first brought
them in, and they really took off once more of our customers tried them.”
Julie Perdue is a co-founder of the popular Claire’s Too café in Solana Beach, California, and an early
embracer of Nutista creations. “The jars were a slow sell initially,” she says, “but we now have a base who
knows the product and they keep coming back for more. We like that the Nutista products are natural, local, &
delicious. They also pair well with a lot of our baked goods and make a great gift.”
Made in Carlsbad, California, Nutista creations contain no added cane sugar or palm oil and are slowly made
in small batches by a stoneground method. The time-consuming process delivers flavor, texture and health
benefits that can’t be obtained by conventional modern-day methods.
Nutista’s core lineup features three blends:
The Nut Job – Made with raw cashew, sprouted almond, dry roasted Valencia peanut and Elliot pecan
The Mountie – The same four nuts as Nut Job with an addition of real New England maple syrup
The Monkey King – A classic flavor combo made with real bananas and dry roasted Valencia peanuts
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About Nutista Authentic Stoneground Nutbutters
Say: /nuh•tea'•stah/. Experts in all things nutty and born in 2017, Nutista is on a mission to make nuts more fun
and accessible for all. Cofounders Tristen Cross, John Huber and Greg Koch make small-batch, all-natural and
innovative nutbutters designed for healthier and tastier living. Nutista creations are made by stone-grinding
methods and crafted with passion, carefully sourced ingredients, and as much time as it takes. (“And nuttin’
else.”) Nutista products never include added cane sugar, palm oil, or artificial ingredients. For more information
on Nutista Authentic Stoneground Nutbutters visit Nutista.com or the company’s social media sites via
@nutista on Facebook, Instagram, YouTube and Twitter.
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