From Rajan Zed: Upset Hindus are urging Latina (Lazio, Italy) based Pontino Brewery (Birrificio Pontino) to apologize and withdraw its “Sons of Shiva” beer; calling it highly inappropriate.
Label of Pontino’s “Sons of Shiva” beer (Harvest Pale Ale, American IPA style, 7% ALC, 65 IBU, 13 EBC) carries an image of Hindu deity Lord Ganesha holding a bottle in one hand.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Shiva and Lord Ganesha were highly revered in Hinduism and were meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking a Hindu deity with an alcoholic beverage was very disrespectful, Zed added.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
In Hinduism, Lord Shiva, along with Lord Brahma and Lord Vishnu, forms the great triad of Hindu deities. Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Birrificio Pontino, a craft brewery, reportedly includes a plant and a taproom which is open to public. Latina was reportedly founded in 1932 as Littoria by Benito Mussolini.
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Upset Hindus are urging Springfield (Missouri) based award-winning Springfield Brewing Company (SBC) to apologize and not use Hindu deity Lord Ganesha’s image on itsBombay Brown IPA beer, calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesha was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking a deity with an alcoholic beverage was very disrespectful, Zed added.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
It was deeply trivializing of immensely venerated Hindu deity Lord Ganesha to be portrayed on a beer label sporting a wine/beer glass in one hand, Zed added.
In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
“Bombay Brown” (13 degrees Plato, 35 IBUs, 5.5% by volume) is described as a “session-strength IPA with piney, citrus, and floral notes of American hops balanced by bread-like aromas from a blend of dark malt”. It is stated to be a perfect “complement to our sweet and spicy pizza, The Maui Wowie”.
Story behind it given on the SBC website goes as: The artwork for this beer features Ganesha, the Hindu deity revered as the Remover of Obstacles and more generally as the lord of beginnings and the lord of obstacles, patron of arts and sciences, and deva of intellect and wisdom. Brewing is often described as a blend of art and science and Ganesha is a fitting symbol of the brewers' art.
Besides at the site, the beer manufactured by SBC, a craft brewery in downtown Springfield since 1997, is claimed to be sold in various stores in Missouri and Arkansas; including Wal-Mart, HyVee, Lucky’s Market, Macadoodles, Price Cutter, Harter House, etc. Ashton Lewis is the Master Brewer.
============================23 Aug 2018
Upset Hindus urge England brewery to withdraw goddess Kalika beer & apologize Upset Hindus are urging Ashby-de-la-Zouch (Derbyshire, England) based Tollgate Brewery to apologize and withdraw its “Kalika IPA” beer; calling it highly inappropriate.
Label of Tollgate’s “Kalika IPA” beer (described as “Well hopped dark gold IPA”, under its Light Beers category) carries image of Hindu goddess Kalika (or Kali).
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that goddess Kalika was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
Goddess Kalika or Kali, who personifies Sakti or divine energy, is widely worshipped in Hinduism. She is considered the goddess of time and change. Some Bengali poets described her as supreme deity. Moksh (liberation) is the ultimate goal of Hinduism.
Tollgate Brewery in East Midlands, a member of Society of Independent Brewers, is a 6-barrel Real Ale craft brewery, nestled in the heart of the National Forest. Founded 2005, it describes itself as “Traditionalist in style” and “A microbrewery with a big ambition”. It also has three Micropub outlets in Ashby-de-la-Zouch, Leicester and Duffield. Andy Chilton is the Sales Manager.
Upset Hindus urge Chile brewery to withdraw goddess Kali beer & apologize
Upset Hindus are urging Valdivia (Chile) based Cerveza Bundor craft brewery to apologize and retire its “Kali IPA” beer carrying the reimagined image of Hindu goddess Kali; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that goddess Kali was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
Goddess Kali, who personifies Sakti or divine energy, is widely worshipped in Hinduism. She is considered the goddess of time and change. Some Bengali poets described her as supreme deity. Moksh (liberation) is the ultimate goal of Hinduism.
Kali is an American IPA (India Pale Ale) with reportedly 6.5% ABV, 60% IBU and 6% SRM; and is described as having a tropical fruit character.
Beers made by Awards-winning Cerveza Bundor; whose history goes back to 2007 and whose mission includes “production of quality beers”; are sold at various places; reports suggest. Besides Kali, its other beers include Elfa, Ninfa, Troll, Belzeboo, Nessie.
UPDATE 26 Oct 2018: Upset Hindus urge England brewery to withdraw Lord Ganesh beer & apologize
Upset Hindus are urging Keighley (West Yorkshire, England) based Wishbone Brewery to apologize and withdraw its Ganesh beer; calling it highly inappropriate.
“Ganesh” (a well-known Hindu deity) is described on the Brewery website as “a Lime & Grape infused Wit-style beer with Coriander & hints of Camomile, hopped with Nelson Sauvin & Motueka, Unfined and hazy 4.5%”.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking Lord Ganesh with an alcoholic beverage was very disrespectful where he seemed to be in the company of beers named “Rascal”, “Bandit”, etc.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
“Wishbone Brewery Limited is a microbrewery based…in the shed of a textiles mill” which aims “to brew flavoursome beers in a broad range of styles”.
Upset Hindus urge Charleston’s yoga outfit to change its ‘Lord Ganesh holding beer’ logo
Upset Hindus are urging Charleston (South Carolina) based Bendy Brewski Yoga, a yoga outfit which pairs yoga and beer, to apologize and change its logo of Hindu deity Lord Ganesh carrying beer, calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used inappropriately for mercantile greed. Linking a deity with an alcoholic beverage was very disrespectful, Zed added.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
It was deeply trivializing of immensely venerated Hindu deity Lord Ganesh to be portrayed sporting what appears to be a beer container in his trunk, Zed stated.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Bendy Brewski Yoga, created in 2011, reportedly hosts yoga classes at Charleston area breweries followed by beer tasting and calls itself “the world’s first Yoga and Beer pairing”. It claims to be “Standard on Yoga + Beer” and points out that both Craft Beer and Yoga are “art forms” and ancient practices “involving trial-and-error and precision, patience, practice, pureness and hard work”. It also sells yoga apparel under this logo. Yoga instructor Elizabeth Auden Cosi is the owner and founder, who claims: The brewery is a perfect place for yoga.
Upset Hindus urge Scotland brewery to withdraw beer with Lord Ganesha image & apologize
Upset Hindus are urging Tweedbank (Galashiels, Scottish Borders, Scotland) based Tempest Brewing Co. to apologize and withdraw its Lord Ganesha image carrying India Pils beer; calling it highly inappropriate.
“Channel your inner Ganesha and overcome all obstacles with our hoppy pilsner. Clean, cold and crisp fermentation meets juicy dry hops and refreshing bitterness. With a crisp, fruity hop flavour and great drinkability, you’ll be at peace in no time. Namaste!” its website description states.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesha was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking Lord Ganesha with an alcoholic beverage was very disrespectful.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
This awards-winning craft brewery, established in 2010, claims to “make creative beers inspired by the world” and states that its beers are “Vegan Friendly”. Besides its retail shop and online sales, its “beer is available in many bars and bottle shops across the UK and abroad”. Gavin Meiklejohn and Annika Meiklejohn are co-founders, while Douglas Rowe is the Head Brewer.
“India Pils” Brew Sheet on the website points out: ABV 5.2%; Bitterness 30 IBU; Malt—Golden Promise, Wheat, Flaked Oats; Pairs with Burgers, Grilled Meats, Chicken Wings, Soft Cheeses; Suitable for Vegans. Its can is priced at £3.10.
Upset Hindus urge England brewery to apologize & change beer labels named after Krishna
Upset Hindus are urging Congleton (Cheshire, England) based microbrewery Cheshire Brewhouse to apologize and re-name and re-label its two Govinda (another name for Lord Krishna) beers carrying sacred Hindu symbol Om; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Krishna was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking Lord Krishna with an alcoholic beverage was very disrespectful.
In Hinduism, “Om”, the mystical syllable containing the universe, is used to introduce and conclude religious work. Usually considered the most powerful mantra, Om has been equated with brahman, isvara, atman, etc. It was highly trivializing to place such a sacred symbol on a beer-bottle, Rajan Zed stated.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Zed noted.
Lord Krishna is the eighth avatar (incarnation) of Lord Vishnu and subject of major Hindu scriptures such as the Bhagavad-Gita (Song of the Lord) and Bhagavad-Purana.
Single bottle of these objectionable beers, “Govinda Organic Plumage Archer” (ABV 6.4%) and “Govinda ‘Chevallier’ Edition” (ABV 6.8%), both “Heritage” India Pale Ales, is priced at £5 each. With recipes claimed to be dating from the early 1800’s, both are stated to be “Vegan & Vegetarian-friendly” and provide high bitterness.
This awards-winning artisan craft brewery, established in 2012, whose tagline is “Craft Beer From Cheshire That's Far From Plain”; besides a taproom, also sells beer online. It claims to use “animal-free process” and Shane Swindells is the Head Brewer.
Upset Hindus urge France brewery to withdraw Lord Shiva beer & apologize
Upset Hindus are urging Menat (Auvergne, France) based Brasserie Des Sagnes microbrewery to apologize and withdraw its Boom Shiva (India Pale Ale) beer; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Shiva was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
In Hinduism, Lord Shiva, along with Lord Brahma and Lord Vishnu, forms the great triad of Hindu deities.
According to reports, beers produced by Brasserie Des Sagnes, said to be one of the oldest French artisanal breweries still operating, is also sold at various markets, stores, restaurants, etc., in France. Boom Shiva (India Pale Ale) beer (33cl - 5%vol), said to be brewed with five different hops, was selling online at another site for 3,20 € per bottle.
Upset Hindus urge Virginia brewery to withdraw Lord Hanuman beer & apologize
Upset Hindus are urging Salem (Virginia) based Olde Salem Brewing Company to apologize and withdraw its “Hanuman” ((Spanish Milk Stout) beer; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Hanuman was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile intent. Moreover, linking Lord Hanuman with an alcoholic beverage was very disrespectful.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
In Hinduism, Lord Hanuman is known for incredible strength and was perfect grammarian. Moksh (liberation) is the ultimate goal of Hinduism. There are about three million Hindus in USA.
Goal of Olde Salem Brewing Company, “located at the very heart” of Salem’s “Historic Main Street District”, is “to make thoughtfully crafted beer worth sharing and enjoying with others”. It claims to craft “every beer in house with full-flavored and innovative tastes”. Sean Turk is the owner, while Kevin Campbell is the brewmaster.
“Hanuman” (6% ABV, 32 IBU), listed under “Dark Side (Dark and Dangerous)” category of its “beers on tap”, sells from $2.50 (4oz) to $18.00 (Growler). It uses a variety of roasted malts combined with lactose; and adds vanilla, cinnamon, and dried peppers. It is organizing an event "Hanuman through cinnamon toast crunch" on March three.
9 Apr 2019:
13 Apr 2019:
Upset Hindus urge Amsterdam brewery to withdraw Hindu goddess beer & apologize
Upset Hindus are urging Amsterdam (The Netherlands) based micro-brewery Walhalla to apologize and withdraw its “Shakti” (Double India Pale Ale) beer; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Shakti (or Devi—a general term for the Goddess as supreme/principal/absolute deity; which include Durga, Lakshmi, Kali, Saraswati, etc.) was highly venerated in Hinduism since Vedic times and was meant to be worshipped in temples or home shrines and not to be used in selling beer.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
It was deeply trivializing of immensely revered Goddess to be portrayed on a beer label like this, Zed stated.
Goddesses find mention in Rig-Veda, the oldest of Hinduism’s extant texts. Texts such as Devimahatmya, etc., glorify the Goddess as the supreme being and detail her all-pervading primordial powers.
Awards-winning Walhalla Craft Beer BV, North of Amsterdam, whose tagline is "Brewing The Gods' Favorite Ales", claims “Bold and magical beers, thirst-quenching and pure”. Aart van Bergen is founder and brewer.
Walhalla describes year-round extra-strong Shakti as “the beloved beer of the mother goddess Shakti” … “mysteriously smooth and overwhelms you with seductive hop aromas” … “Gold & Hoppy; Bitter & Sweet; Full & Strong”. It is apparently available in can, bottle, “on tap” and “in the tanks”. A Shakti bottle online was priced at €2.99.
9 May 2019:
Upset Hindus urge Amsterdam brewery to remove Lord Ganesh image from beer & apologize
Upset Hindus are urging Amsterdam (Netherlands) based Friekens Brewery (Friekens Brouwerij) to apologize and not use Hindu deity Lord Ganesh’s image for its “I.P.A (India Pale Ale)” beer, calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling beer. Moreover, linking a deity with an alcoholic beverage was very disrespectful, Zed added.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought; and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
It was deeply trivializing of immensely venerated Hindu deity Lord Ganesh to be portrayed on a beer label with what appeared to be a hop-flower (primarily used in making beer) in one hand and a bottle in another hand, and his vahana (mount) mouse drinking from a bottle; Zed stated.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Friekens Brewery describes its I.P.A. (ALC. 6,6% VOL) beer as: This Nectar of the Gods is an almost transcendental apparition of intense taste experience…Beer that Ganesh, the sympathetic Hindu deity with the elephant head, looks down upon in inebriated benevolence!... Not a beer for the faint of heart.
Friekens Brewery, whose tagline is “Tasty beer, brewed with love”, claims to have been brewing specialty beers for years. Sid Benson is reportedly the brewer.
10 May 2019:
Amsterdam brewery apologizes & removes Lord Ganesh image within a day of Hindu protest
Amsterdam (The Netherlands) based Friekens Brewery (Friekens Brouwerij) apologized and removed Hindu deity Lord Ganesh’s image, associated with its “I.P.A (India Pale Ale)” beer, from its website, within a day of Hindu protest calling it “highly inappropriate”.
Friekens Brewery, in an email to Hindu statesman Rajan Zed, who spearheaded the protest, wrote: “We would like to apologise for the use of the image of Ganesh on the label of our I.P.A. beer. We never meant to offend anyone. Our apology. All reference to Ganesh and his image have been removed from our website, and we will develop a new brand identity for our I.P.A.”
Zed, who is President of Universal Society of Hinduism, in a statement in Nevada (USA) today, thanked Friekens Brewery for understanding the concerns of Hindu community which thought image of Lord Ganesh on such a product was highly insensitive.
Rajan Zed suggested that companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
Zed had earlier said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Rajan Zed had indicated that Lord Ganesh was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling beer. Moreover, linking a deity with an alcoholic beverage was very disrespectful, Zed added.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought; and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Zed had noted.
It was deeply trivializing of immensely venerated Hindu deity Lord Ganesh to be portrayed on a beer label with what appeared to be a hop-flower (primarily used in making beer) in one hand and a bottle in another hand, and his vahana (mount) mouse drinking from a bottle; Rajan Zed had stated.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Friekens Brewery had described its I.P.A. (ALC. 6,6% VOL) beer as: This Nectar of the Gods is an almost transcendental apparition of intense taste experience…Beer that Ganesh, the sympathetic Hindu deity with the elephant head, looks down upon in inebriated benevolence!... Not a beer for the faint of heart.
Friekens Brewery, whose tagline is “Tasty beer, brewed with love”, claims to have been brewing specialty beers for years. Sid Benson is reportedly the brewer.
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