Following a strong year in the convenience-store channel, Redd’s Wicked aims to build on that success with the launch of a new flavor, Watermelon, and the return of a fan favorite, Strawberry Kiwi.
Redd’s Wicked Watermelon is slated to hit retail Feb. 1. Its debut doubles as the unveiling of redesigned packaging across the Redd’s Wicked brand, a change made to strengthen its visibility on shelves and in cooler doors.
The 8 percent alcohol-by-volume beer, which has a dark golden copper hue and distinct watermelon aroma, will be sold in 16-ounce and 24-ounce single-serve cans as well as 12-packs of 10-ounce cans. Watermelon is one of the most-popular flavors in the category.
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