Portion of taproom sales to benefit local non-profit and get your first taste of the new cookie
CINCINNATI, OH (September 14, 2017) – MadTree Brewing Company is releasing Pilgrim Fall ale in cans for the first time on Thursday, September 21. Fall is a time for friends and family to come together and Pilgrim is the perfect, approachable companion. This lightly hopped beer combines cranberry and vanilla to complement the pleasant lemon and berry flavor of Pilgrim hops. Give thanks for a bountiful harvest, good friends, and great beer.
MadTree will host a can release party to celebrate the new beer and support La Soupe, a local non-profit that rescues otherwise wasted produce to create delicious and highly-nutritious meals for customers, non-profits and food-insecure families. In 2016 alone, La Soupe rescued 125,000 pounds of perishable food from going to the landfill (“ugly” or over ordered produce from grocery stores) and donated almost 75,000 servings to people living in food insecurity. They are on track to double their impact in 2017.
“Pilgrim is a beer we’ve wanted to offer in cans for a long time but we never had the production capacity to do so,” said MadTree Brewing taproom GM, Chris Stokley. “The taproom and retail accounts always fly through this beer when on draft so we are really excited to offer this on a much larger scale to more people. Plus, being able to partner with La Soupe and their unique approach to eliminating food waste makes it all the more special.”
MadTree also teamed up with Busken Bakery to create the Pilgrim Cranberry Mountain cookie. Just up the road from the brewery, the bakers at Busken Bakery will be offering their Pilgrim Cranberry Mountain cookie just in time for the Pilgrim tapping. “The Pilgrim Fall ale reminds us of ‘Thanksgiving in a glass’ and this was our inspiration for the cookie,” said Brian Busken, Vice President of Busken. The hearty PCM cookie contains chopped walnuts, cranberries and bittersweet chocolate chips with a subtle vanilla finish. You will be able to sample the cookies for free at the upcoming release party, as well as purchase them at Busken’s flagship Hyde Park location for a limited time.
The can release fundraiser will be held on Thursday, September 21, from 4PM-8PM in the MadTree taproom (3301 Madison Rd, Cincinnati, OH 45209). A portion of the proceeds of the sales of Pilgrim cans, shirts, and posters will be donated to La Soupe. Catch-A-Fire Café will offer some special Pilgrim-themed menu items, along with their full menu all day. The cost is $10.50 per six-pack (including tax).
Can and draft distribution to restaurants, bars, and retailers will begin Monday, September 25, in all markets that MadTree serves.
About MadTree Brewing Company
Cincinnati’s MadTree Brewing made history when they opened in 2013 by becoming the first modern craft brewery to can its beer in Ohio. In February 2017 they opened a new $18M brewery, taproom, beer garden, and private event spaces in Cincinnati’s Oakley neighborhood. MadTree is known for focusing more on great tasting beers rather than following traditional brewing style guidelines. Their award-winning beers are distributed throughout Ohio by Cavlier Distributing and throughout Kentucky by Beer House Distributing. For more information about the beers, brewery, and taproom, visitmadtreebrewing.com or connect with them on Facebook, Twitter, Instagram, and Snapchat.
About La Soupe
Headed by Chef Suzy DeYoung, La Soupe is bridging the gap between food waste and hunger. They rescue “ugly” and over-ordered perishable food to create delicious and highly-nutritious meals for food-insecure families. A small percentage of soup is sold to paying customers and sales of the meals fuel our donations to Cincinnati’s food-deprived individuals. La Soupe is a non-profit organization that relies on soup sales and individual donations to operate.
About Busken Bakery
Founded in Cincinnati by Joseph C. Busken Sr. in 1928 the company started from humble beginnings, selling baked goods from the counter of a meat market in East Hyde Park on Erie Avenue. In 1962 Busken moved the bakery operation to its current location at the corner of Madison and Edwards roads in Hyde Park. The bakery operates around the clock, seven days a week and pushes out over 100 unique varieties of baked goods every day. The Hyde Park store has remained open 24 hours a day since it opened, always available for late night snackers.
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