September 21, 2017 – Kansas City, MO – Boulevard Brewing Company today announced that several of its most popular Smokestack Series beers are moving from four-packs to six-packs. Favorites such as Tank 7 Farmhouse Ale, The Calling IPA, The Sixth Glass and Dark Truth Stout will all be making the switch in the coming weeks.
“We tested the idea in a few markets and confirmed our suspicion that consumers enjoy getting two more bottles of their favorite Smokestack beers for what ends up being a lower price per bottle,” said Bobby Dykstra, Boulevard’s vice president of sales. “It makes sense for our retail partners as well, aligning our portfolio from both pricing and space management perspectives.”
The company anticipates that Smokestack Series six-packs will generally carry the same retail price as four-packs of its year-round barrel-aged beers, Bourbon Barrel Quad and Whiskey Barrel Stout. Boulevard will continue to offer a variety of limited release beers in four-packs and individual 750ml bottles.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.
And this from our pal Jeremy Danner:
Ten years ago, we released the original Smokestack Series beers - Double-Wide IPA, Long Strange Tripel, Saison and The Sixth Glass. We knew we were onto something, but it’s safe to say we didn’t realize how quickly these beers would catch on or how popular they would become. The Smokestack Series debuted as year-round four-packs in 2010 and we continued to expand the selection, most recently, adding two new year-round barrel aged beers to the mix.
Never satisfied and always seeking new (and better!) ways to get beer to you, we are excited to announce that many of your favorite Smokestack Series beers will be transitioning from four-packs to six-packs. That’s right, more beer at a better value!
Tank 7, The Sixth Glass, Dark Truth Stout and The Calling Double IPA will become available in six-packs starting in early October! As this change occurs, four-packs of these beers will be phased out.
Got questions? We thought so . . .
So all Smokestack Series beers are moving to six-packs?
Nope, not all. Some limited releases and our year-round barrel aged beers, Bourbon Barrel Quad and the newly introduced Whiskey Barrel Stout, will continue to be available in four-packs.
When will (my favorite liquor store) in (my beautiful state) see the new six-packs of Smokestack Series beers?
Timing will vary based on location, but we’ll see the transition happening this fall nationwide. You can help by purchasing any and all four-packs you see left on the shelf. Thanks in advance!
What will the price be for Smokestack Series six-packs?
While its important to note that we don’t have direct input in determining the final retail price of our beer as we sell it to independent wholesalers who in turn sell to independent retailers, we’ve set the price to distributors in such a way that should result in six-packs being right around $14.99.
Sooo, I’m paying more for Tank 7 than I was before?
Yes and no, or maybe, no and no. Upfront, sure, you’re committing to purchasing six bottles instead of four, but the price per ounce when purchasing a six-pack is actually lower. If the average priced four-pack is around $10.99 and includes 48 ounces of beer, you’re looking at a cost per ounce of 22.9 cents. With new six-pack pricing that will be right at $14.99, each ounce of beer will cost you 20.8 cents. You end up with two more beers and some extra change. We’d call that a win-win.
Want to know more? Email, call, tweet, tag, whatever. We're here to help!
- Jeremy Danner, Ambassador Brewer
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