SAN DIEGO, CA (November 14, 2016)—In this day and age of ultra-rare beers, it’s become commonplace for consumers to encounter bottles coming in far above the price-tag of everyday ales and lagers. Some of these higher-end creations come in at $20, $30 or even a budget-breaking $40 each. Not to be outdone, the capitalist masterminds at San Diego’s Societe Brewing Company are about to release their most cost-prohibitive offering to-date: The Urchin. Aged in red-wine barrels hailing from California vintners, rested on pristine cranberries from the bogs of New England, then blended to perfection and siphoned into 500-milliliter bottles, this exquisite, extremely limited quaff can be had for a whopping $50 per bottle…or a mere $5 for those who help out needy San Diego families via Societe’s annual holiday food-drive.
As illustrated by the semi-algebraic infographic below, donating 50 pounds of food to the Societe Holiday Food-Drive between November 21 and December 31 will entitle said donor to purchase a bottle of The Urchin at the discounted price of $5. More importantly, it will result in improved quality of life for those who benefit from the donation as well as happiness and fulfillment that go far beyond beer.
As the company has for the past four years, Societe is teaming with The Jacobs & Cushman San Diego Food Bank, which cites the following as its most needed food items:
- Canned Meats & Tuna
- Canned Soups
- Canned Fruits & Vegetables
- Canned Beans
- Dry Cereal
- Rice
- Macaroni & Cheese
- Spaghetti
- Infant Formula
- Peanut Butter
- Powdered Milk
While delivering 50 pounds of the above items will earn the discounted bottle of The Urchin, donations of all sizes and quantities are very much appreciated. Anyone who donates items from the most-needed list at our tasting room will receive $1 off each full beer purchased on the day of delivery.
The newest in Societe’s line of “Feral” (barrel-aged sour) beers, The Urchin is a dry, extremely balanced beer, exhibiting subtle cranberry tartness leveled out by tannins extracted from the wood of the wine barrels in which it matured. The deep crimson ale is light on the palate and finishes with a touch of tinder-box spice.
“Our Feral beers are small-batch, deeply flavorful creations that are highly anticipated by fans of our brewery,” says Societe brewmaster Travis Smith. “We wanted to make the arrival of The Urchin special, using it as a tool to give help back to our community, and we hope connecting it to our food-drive helps boost donations and make a positive impact on families in need of a helping hand.”
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