Hi-­Wire Brewing Announces First Can Releases

From Hi-Wire Brewing:

Asheville, NC​­ Craving a cold beer while floating down your local river or at the summit of an

awesome Appalachian hike? Well, Hi­Wire Brewing now says “can do.” Canning is on the

horizon for Hi­Wire Brewing: Pushing their way into new markets, stretching all the way to the

Carolina coasts, most of Tennessee, and parts of northeast Georgia.

Expanding rapidly over the past 3 years, Hi­Wire has no fear in testing new markets. Owners,

Chris Frosaker and Adam Charnack have always dreamed of canning, but they wanted the time

to be right. With consumers asking for more travel­friendly beers, and hot days approaching, the

brewery was finally in a place to make canned Hi­Wire favorites a reality. Chris Frosaker notes,

“Deep distribution in each market we are in is always our goal. Canning is a way to deliver our

beer to a population of customers we are not currently reaching.”

Hi­Wire will be releasing their flagship Hi­Wire Lager, as well as a new, never­before released

beer, Hi­Wire Gose. The Gose (4.2% ABV), which is brewed with Pink Himalayan Salt, is tart,

supremely drinkable, and incredibly balanced with a complex fruit character. Crisp citrus and

lemon­lime from coriander marries with Hi­Wire’s house Lactobacillus strain, creating subtle

notes of stone fruit and apricot in this hazy, sessionable sour wheat beer. The Hi­Wire Lager

(4.6% ABV), one of their four flagship beers, is a true American lager that is as approachable as

it is delicious, a perfect balance of light pilsner malt and German hops. Only released after

reaching peak maturity, this lager is your handcrafted option when only a refreshing, light beer

will do.

While Hi­Wire plans to continue using bottles as their primary method for packaging beer, they

are excited to explore this first run of cans to see what consumers make of it. Additionally, they

cannot ignore the pros of canning: sustainability, decreased shipping costs, and tapping into an

untouched market. The first run of cans will be released at their Big Top Production Brewery,

located at 2 Huntsman Place, on Saturday, June 4th with a crawfish boil. In addition, Hi­Wire will

be selling cases of Gose and Lager cans for $30 for that day only. This official Asheville Beer

Week event will declare that summer, the season of cans, has arrived. For more information,

visit hiwirebrewing.com/event­calendar.

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