May 12, 2016 – Bend, OR– Deschutes Brewery announced today it will begin servicing 49 counties and 17 independent cities in the Southwest and Central portions of the Commonwealth of Virginia beginning early August. The brewery is partnering with Blue Ridge Beverage Company, which is headquartered in the Roanoke Valley. Earlier this year, Deschutes Brewery announced that Roanoke would be the site for its future East Coast brewery location.
“We’re excited to partner with a family-owned & managed organization that calls the Roanoke Valley home,” remarked Stacy Denbow, business development director for Deschutes. “The Archer family, which owns Blue Ridge Beverage, is deeply rooted in the community that we will one day call home as well. They have a tremendous track record of charitable-giving and public service that enhances the overall quality of life in this region, something that’s very important to our core values at Deschutes Brewery.”
Blue Ridge Beverage will launch Deschutes Brewery’s damn tasty beers later this summer including Mirror Pond Pale Ale, Black Butte Porter, Fresh Squeezed IPA, Pinedrops IPA, as well as their new seasonal, Hop Slice Session IPA, along with the brewery Variety Packs.
“Our family & nearly 450 valued employees are honored to become the hometown distributor for Deschutes’ future brewery in Roanoke,” commented Bob Archer, Blue Ridge Beverage’s president and CEO. “Deschutes’ passion for brewing exceptional beers and culture of community involvement and sustainability will be a winning combination for the entire region. Blue Ridge and Deschutes share a commitment to quality, and we look forward to helping Deschutes get their beers to the welcoming #Deschutes2Rke market.”
#Deschutes2RKE was a social hashtag used in a grass roots campaign to bring Deschutes Brewery’s new East Coast facility to Roanoke. After a long decision-making process, Deschutes selected Roanoke based on several criteria including a culture and community that fit well with the brewery’s decades-deep roots. The new partnership with Blue Ridge Beverage builds on this commitment and momentum in the region.
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