From Heineken:
“We turned the conventional cider occasion on its head by creating a range of elegant and sophisticated bottles with real table appeal that reflect the premium quality of the products. Each bottle features an embossing detail on the shoulder showing the date the company was founded as well as a Stassen family crest on the neck label and brand monogram on the seal of the bottle.”
“With the rising popularity of cider globally, we saw an opportunity to launch a premium cider brand made by one of the finest cider producers in the world, appealing to a discerning connoisseur looking for a truly authentic, qualitfy craft beverage with real heritage. With their extensive design expertise in the cider category, Bulletproof were the perfect design partners for this project and have perfectly captured all the authenticity, sophistication and the uniqueness of the Stassen spirit in the new Cidrerie Stassen range.”
Brewed in Aubel, Belgium, the range consists of 7.4% ABV Cidre Brut and Cidre Cuvée Rosé, as well as 8.2% ABV Cidre Grand Cru du Pays D’Aubel. The ciders, produced by a cider house that is more than 120 years old, are packaged in 750ml bottles and feature packaging design from London-based agency Bulletproof.
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