Bud Light Announces New Tomorrowworld Partnership, Limited Edition Festival Cans

NEW YORK, NY (SEPTEMBER 21, 2015) – The summer may be ending, but when it comes to music festivals, the party’s not over yet. Today Bud Light announced an exclusive partnership with one of the world’s biggest and most popular festivals,TomorrowWorld, which includes the limited release of Bud Light TomorrowWorld Festival Cans.

TomorrowWorld creates a unique, awe-inspiring fantasy that draws attendees from all over the U.S. and beyond, making it a one of a kind music festival that’s held in Chattahoochee Hills, Ga. from September 25 – 27, 2015. It’s an experience Bud Light will amplify for the “People of Tomorrow” in a big way as a culmination of the brand’s Summer Bucket List campaign.

“We’ve been checking off Summer Bucket List goals for fans at festivals, sporting events and favorite hangout spots across the country all summer long,” said Alexander Lambrecht, Vice President of Bud Light. “We are always looking for ways to elevate our fans’ experiences at their favorite events, and we can’t wait to turn up the volume at TomorrowWorld.”

Bud Light is enhancing the TomorrowWorld journey for its fans throughout the festival, from a main stage viewing platform to the Bud Light Camp of Whatever in Dreamville. Even the Bud Light TomorrowWorld Festival Cans’ designs – designed by TomorrowWorld artists – correspond with the festival’s fairytale theme. It’s not too late for music fans who want to experience TomorrowWorld firsthand: tickets are still available at tomorrowworld.com/tickets.

The limited edition cans are available at convenience stores in the Atlanta area and at the TomorrowWorld festival. But just like summer music festivals, the Bud Light TomorrowWorld Festival Cans will not last long – only 85,000 were created.

Visit BudLight.com to see all of the TomorrowWorld can designs.

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