and this update from Decaturish:
LMR Restaurants, based in North Carolina, this month filed a lawsuit against Ale Yeah!, claiming the company is improperly using a trademark owned by LMR.
The company said it warned the two defendants named in the suit, Francisco Vila and Eddie Holley, that the name Ale Yeah! was its trademark.
“Despite receiving LMR’s letter advising them of LMR’s rights, Defendants Villa and Holley refused to stop using the ALE YEAH! mark,” the lawsuit says.
Ale Yeah! has taken to Twitter to blast LMR for filing the lawsuit, calling the company a “bully.”
“You ask what’s this about? Being a bully, plain & simple,” the company said. “In the hopes to outspend us @LMRestaurants & @carolinalehouse had us served.”
If the trademark was registered by LMR, how are they being a bully by protecting a trademark which they own?
ReplyDeleteThe whole purpose of trademark registration is to protect the registrant's rights in commerce, and in order to protect their rights and assert their ownership, they have to take action.
Did "Ale Yeah!" not do their homework before starting to use the name? I wonder what their defense is.