That didn't seem to register with Till Hedrich, the boss of Anheuser-Busch InBev's (BUD) German operations until a road accident in April ended his days at the firm.
Hedrich was driving on a highway south of Munich under the "heavy influence of alcohol" when the incident occurred. Three other people were involved but no one was seriously injured.
A spokesperson for the company said Hedrich, who had held the job for less than 4 months, was fired immediately.
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