MIDDLEBURY, VT April 27, 2015 -
Woodchuck® Hard Cider’s sixth annual Earth Week campaign concluded Wednesday, on Earth Day. The craft cider brand challenged their fans to help support two deserving organizations, American Forests® Community ReLeaf program and the Vermont Tree Fruit Grower’s Association, and in turn raised $4,564 for each, for a grand total of $9,128 for the 2015 campaign. One dollar was donated to both organizations for every new Facebook fan, Twitter follower, Instagram follower, E-newsletter sign-up, and for each referral from a current fan that resulted in a sign up on the official Earth Week 2015 form.
Over 47,000 trees have been donated to American Forests® since the campaign began in 2010. The Community ReLeaf program shines a national spotlight on the value of urban forests, with efforts focused on identifying urban areas with critical needs and then assessing, restoring and monitoring urban forest project sites. Since first partnering with the Vermont Tree Fruit Growers Association in 2013, the campaign has raised over $16,000 in support of VTFGA’s mission to plan, develop, implement and coordinate programs and services which promote the growth and production of tree fruits and to better the conditions of fruit growers in Vermont.
“This annual campaign further reinforces what we’ve all come to know – that Woodchuck has the most passionate and giving fans any brand could hope for,” said Woodchuck Marketing Director, Bridget Blacklock. “They rallied once again to help support the work of two incredible organizations and we couldn’t be more proud.”
For more information on the campaign and Woodchuck Hard Cider, please visit http://www.woodchuck.com, or download our new mobile app, available for iOS and Android users.
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