Sunshine Pils
After a brutally cold and unforgiving winter season, it’s safe to say that we’ve all been experiencing some serious cabin fever. And what better way to usher in sunny skies and warm temperatures than with our next Hop Cycle seasonal, Sunshine Pils! Our crisp, refreshing thirst-quencher made its return on Monday, March 30 when we released cases and 6-packs of 12-ounce bottles, 1/6 and 1/2 kegs, and 12-packs of 12-ounce cans throughout our entire distribution footprint beginning with Central PA. And don’t forget to look for our Anthology Summer variety package coming later in April, which includes a sublime assortment of our finest year-round brews and, of course, Sunshine Pils.
(717) Collaboration Ale
Some of the brightest ideas have come to fruition when friends share stories and a few laughs over a beer. Whether Central PA natives or transplants, we’ve been brought together in the (717) with one common goal – to brew great beer among great company. Brewed especially for the inaugural Harrisburg Beer Week, (717) Collaboration represents a joint endeavor between Tröegs, Appalachian Brewing Company and Pizza Boy Brewing Company. This spirited ale blends dry-hopped characteristics of an IPA with sweetness of local honey, saison yeast, and a hint of tartness to deliver a vibrant aroma and bone dry finish. We also utilized malted barley that was steeped, floor-malted and then kilned especially for this beer by Deer Creek Malthouse, a local producer of artisan malts from the Philadelphia area. “We’re excited to be an integral part of the first Harrisburg Beer Week,” said Chris Trogner. “Harrisburg will always be part of who we are. Beer Week not only celebrates our roots but also looks to the future as we welcome new breweries and enjoy continued success of the craft beer industry throughout Central PA.” We will package (717) Collaboration Ale in 4-packs of 16-ounce cans, which will be available at all three participating breweries as well as exclusively throughout the (717) area code. A portion of all proceeds from sales will benefit Harrisburg River Rescue, the beneficiary of Harrisburg Beer Week. “This beer is as much about the act of brewing the beer as it is about drinking it,” said John Trogner. “It’s about sharing stories and ideas with each other and our desire to explore our collective curiosities.”
New Tröegs 12-packs
With the PLCB’s recent decision to allow sales of 12-packs through beer distributors in PA, we’re in the process of configuring 12-pack packaging for a few of our year-round and seasonal beers. These include Perpetual IPA, Troegenator Double Bock, HopBack Amber and Sunshine Pils, which we plan to have available throughout all of our distribution territories in 30 to 45 days. These new 12-packs will add more flexibility to our packaging options moving forward. We also plan to make all our remaining year-round and seasonal beers available in 12-packs in the near future. Don’t forget we have 12-pack packaging currently available for Anthology variety packs as well as Perpetual IPA and Sunshine Pils cans.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).