From Anheuser-Busch:
The story this morning may have left a wrong impression – the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.
The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years. As icons of the brand—and relevant symbols of integrity, perfection and team spirit for all generations—they are important to the brand and our campaigns.
ST. LOUIS, Nov. 25, 2014 Don't believe everything that trends. The Budweiser Clydesdales are not going anywhere.
"We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base," said Brian Perkins, vice president, Budweiser. "There have never been any plans to remove our beloved Budweiser Clydesdales from our brand identity. In fact, we can confirm they will return to the Super Bowl in 2015. And they are stars of our new online holiday campaign that has been in production for months."
The Budweiser Clydesdales can be found giving folks a safe ride home in a new video promoting responsible drinking during the holidays. The content can be found here.
"Let me be clear," added Perkins. "Straight from the horse's mouth: The Budweiser Clydesdales are here to stay and will continue to play a central role in our campaigns, including holidays and Super Bowl. They represent the quality and heritage of the No.1 full-flavored lager in America."
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