From Flying Dog:
Frederick, MD – On behalf of the watermen of the Chesapeake Bay, Governor Martin
O’Malley accepted a donation from Flying Dog and OLD BAY® to the True Blue program
yesterday in the brewery’s taproom.
A check for $10,270, a portion of proceeds from sales of Dead Rise OLD BAY Summer
Ale, was presented to True Blue, which advocates on behalf of the Chesapeake Bay’s
5,500 watermen and promotes sustainably harvested Maryland Blue Crab.
“True Blue is such a worthy program, promoting the sustainability of our Maryland Blue
Crab population,” Gov. O’Malley said.
Dead Rise, a collaboration between Flying Dog and OLD BAY to commemorate the iconic
seasoning’s 75th
demand, even before the beer hit shelves.
“The original amount of Dead Rise slated for production was what we believed would
be enough beer for the entire mid-Atlantic region for five months,” Flying Dog CEO Jim
Caruso said. “In less than two weeks, we sold that amount in Maryland alone.”
And once Marylanders were able to have their first taste, the demand for Dead Rise
continued.
“This partnership started as two local businesses joining together to recognize and
preserve our local crab industry – an important part of OLD BAY’s heritage for the last
75 years,” Andrew Foust, OLD BAY’s director of marketing, said. “The overwhelming
response to this special edition beer is a true testament to our community’s support for
the Chesapeake Bay and the distinctive flavors of our hometown.”
Now in its third year, the True Blue program created a $7 million increase in business for
local crabbers since its inception.
“We plan to increase public awareness campaigns for both consumers and the food
service industry with this donation from Flying Dog and OLD BAY,” Steve Vilnit, head of
the True Blue program and director of fisheries marketing for the Maryland Department
of Natural Resources, said. “Through True Blue, everyone can know where their crabs
are coming from. And increasing this traceability not only helps the watermen, but also
allows consumers who want to buy local know that their money is going back to their
anniversary, was released at the beginning of May to unprecedented
local fisheries.”
In order for a restaurant to be True Blue-certified, it must prove that at least 75
percent of the crabmeat they use is sustainably harvested from and processed in
the Chesapeake Bay region. True Blue empowers the public to buy local through an
interactive map of True Blue-certified establishments at marylandseafood.org.
“Supporting local fishermen not only improves the local economy, but also helps to cut
the carbon footprint of the seafood we eat,” Vilnit said. “The average consumer can
vote with their fork.”
In addition to the beer, Flying Dog also partnered with OLD BAY on the Dead Rise OLD
BAY Cookbook, which features recipes from 17 local celebrity chefs who incorporate
OLD BAY, and often beer, in new and unique ways. 100 percent of the proceeds from
the cookbook benefit True Blue.
Dead Rise will be available on draft and in 6-packs through mid-September in Maryland,
Washington, DC, and Northern Virginia. The Dead Rise OLD BAY Cookbook can be
purchased through Flying Dog’s website, at the brewery gift shop in Frederick, and the
OLD BAYtique in Baltimore’s Inner Harbor.
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