From Smuttynose:
Hampton, NH - Introduced in 2009, Star Island Single, Smuttynose’s delicately spiced
, sessionable, Belgian-style pale ale will be retired from the Hampton-based brewery’s full-time lineup at the end of April, 2014.
Discontinuing this beer was a difficult decision, and a number of factors were
considered. With the larger brewhouse at the new Smuttynose facility and two
new, low alcohol, year-round releases, Vunderbar Pilsner and Bouncy House
IPA, in the works, there was a need to streamline our offerings. “We brought Star
Island Single to market,” said Peter Egelston, company founder and president,
“because we believed many beer drinkers were seeking more sessionable
offerings. Current market trends have proven this to be true, which is what led us
to creating Vunderbar and Bouncy House. Ultimately, something had to be let go
from our lineup. Everyone at Smuttynose is very excited about getting our new
beers into pint glasses all around America.”
Bouncy House, a 4.3% IPA, will debut at SAVOR, the nation’s premier beer
and food pairing experience in Washington DC on May 9 and will be in all
Smuttynose markets by Memorial Day.
Vunderbar Pilsner, a 5.1% unfiltered, hoppy, golden lager will hit markets in
June, just as New England’s summer season kicks into high gear.
Smuttynose has shipped the last Star Island Single to its wholesalers, and
whatever remains in the market is all that will be available. There are just a
handful cases left at the brewery, which will be available during retail hours (M-Th 9-4, Friday 9-6:30 and Saturday (Noon to 4pm).
Last but not least, Smuttynose would like to thank the Star Island mermaid, Dixie
von Trixie. A chance meeting with Smuttynose Creative Director Joanne Francis
at a vintage clothing store in San Diego led to a five year relationship during
which Miss von Trixie donned her tail and travelled east to promote her beer,
including the phenomenal 2012 Coney Island Mermaid Parade. While she has
said several times that she’s dreamed of being a mermaid since she was a little
girl, Smuttynose would like to express their appreciation for her enthusiasm and
support for Star Island Single for the life of the beer.
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