We brought you news of this beer and a peek at the packaging, and now with it’s release, I thought you’d want to see all of the packaging designs by: Soulsight. 
From Miller 64:
Now available nationwide, Miller Fortune is an un-distilled, spirited golden lager with a rich, balanced taste and 6.9 percent alcohol by volume (ABV).
The jet black bottle is adorned with a Miller script “M,” a nod to Miller’s time honored brewing reputation. Miller Fortune is brewed with specially-roasted caramel malt and cascade hops for a moderately bitter flavor with a hint of sweetness. It’s best served in a rocks glass.
“The beer industry is constantly evolving and consumers are looking for new products and flavors,” said MillerCoors CMO Andy England. “We developed Miller Fortune to provide consumers with a unique and deliciously balanced option to elevate their drinking experience.”
The Miller Fortune launch will be supported with a comprehensive marketing campaign, including bartender engagement programs, influencer events, as well as digital, mobile and social activations with media partners such as Urban Daddy, GQ, ESPN, Rolling Stone and Complex. Television and out-of-home advertising for Miller Fortune will begin on March 3.
Miller Fortune is available in bottles in the on-premise, 6- and 12-pack bottles and 16- and 24-ounce battleship gray cans in the off-premise.
For more information, follow @MillerFortune on Twitter or visit MillerFortune.com and Facebook.com/MillerFortune.
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).