Miller Debuts Miller Fortune Bourbon-Flavored Beer

image
We brought you news of this beer followed by the labels (here & here) and now this release news from Miller via SFGate:

MillerCoors is targeting whiskey lovers with a new bourbon-flavored beer called Miller Fortune.

The golden lager "will be distributed wider and faster than any MillerCoors’ introduction since the Molson Coors Brewing Co. and SABMiller joint venture formed in 2008," Bloomberg reports

Miller Fortune will be packaged in jet-black, angular bottles meant to "evoke a guy in a tapered, athletic-cut suit," Bloomberg's Duane Stanford writes. In order to set it apart from other beers, the company is asking bartenders to serve the drink in cocktail glasses. 

The new brew has an alcohol content of 6.9%, which is higher than most MillerCoors beers (a Coors Lite has 5.9% alcohol content) but far less than the alcohol content of bourbon, which is typically higher than 40%.
.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).