Flying Dog Updates Pearl Necklace & Pale Ale Packaging - Pearl Necklace Awareness Month

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Today we get to see the latest packaging for Flying Dog Pearl Necklace Oyster Stout.  Pearl Necklace will now benefit the Oyster Recovery Partnership and it will remain in 12oz bottles and at 5.5% ABV.  Pale Ale will also remain in 12oz bottles and at 5.5% ABV.
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From Flying Dog:

We want you to give a shuck about Oyster Recovery in the Chesapeake Bay. 

Declining water quality, over-harvesting, disease, and habitat loss have reduced the oyster population in the Chesapeake Bay to a mere 1% of its historical peak. Acting as filters and providing a crucial habitat for other marine life, oysters are a critical piece of the Bay’s fragile ecosystem. 

Since its inception in 2011, proceeds from our Pearl Necklace Oyster Stout have enabled the Oyster Recovery Partnership to plant nearly 2 million oysters into the Chesapeake Bay. Pearl Necklace is brewed with Rappahannock River Oysters and is a rich, roasty stout with sweet chocolate and caramel notes and a dry finish.

Here at Flying Dog, we are committed to aiding oyster restoration in the Chesapeake Bay and have declared February “Pearl Necklace Awareness Month.” All month long, we’ll host events to raise awareness about and benefit ORP, including:

Then, on Saturday, March 1, we will present a check to ORP for the 2013 proceeds from Pearl Necklace. More details on that event, which will be open to the public, to come next week.

Until then, follow all of the Pearl Necklace Awareness Month action on Facebook and Twitter with #GiveAShuck.


Tuesday, February 18, 2014

Frederick, MD – Since its inception in 2011, proceeds from Flying Dog Brewery’s Pearl

Necklace Oyster Stout helped the Oyster Recovery Partnership (ORP) plant nearly 3

million oysters in the Chesapeake Bay.

Now, proceeds from 2013 sales of the beer will enable ORP, the leading nonprofit

restoring oysters in the Chesapeake, to plant an additional 2 million oysters in the Bay.

Declining water quality, historical over-harvesting, disease and habitat loss have

reduced the oyster population in the Bay to a mere 1% of its historical peak. Acting as

filters and providing a crucial habitat for other marine life, oysters are a critical piece of

the Chesapeake’s fragile ecosystem.

“Every oyster we plant has an immediate impact on the Chesapeake Bay and contributes

to long-term improvements in the environmental, economic and recreational health of

the nation's largest estuary,” Stephan Abel, executive director of ORP, said.

All February long, Flying Dog is asking beer drinkers in the mid-Atlantic to “give a shuck”

through a series of educational initiatives and events to benefit ORP for what they’ve

deemed as “Pearl Necklace Awareness Month.”

“Every bottle of Pearl Necklace sold enables ORP to plant 10 oysters in the Bay,” Flying

Dog CMO Ben Savage said. “We want people to realize that they can help this ongoing

cause by simply drinking a locally-brewed craft beer.”

Pearl Necklace is brewed with local Rappahannock River Oysters and is a rich, roasty

stout with sweet chocolate notes and a dry finish. In addition to brewing this beer year

round, Flying Dog Brewery has also become the first shell recycling collection site in

Frederick County.

Pearl Necklace Awareness Month will culminate on Saturday, March 1, as Flying Dog

presents its annual donation to ORP. From 7 to 10 pm, there will be live music, fresh-shucked oysters from Rappahannock and chocolates from The Perfect Truffle. And,

of course, 18 different styles of Flying Dog beer will be on tap. Tickets are $30 and

available through Flying Dog’s website.
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